The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Retailers need content marketing as in-store shoppers increasingly search for ecommerce options
A report from ForeSee found that more consumers are using their smartphones to browse products on the web while in stores.
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Businesses struggle to use social data as part of targeted content marketing
A report from Columbia Business School’s Center on Global Brand Leadership and New York American Marketing Association found that many companies are not adequately integrating audience data into their marketing cont
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Internet marketing news roundup, March 16
Three announcements from Google came this week, ranging from search algorithm updates to new developments in ad targeting, and it’s likely that marketers will be racing to prepare their websites in the coming weeks.
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Cutts: Google will punish overly optimized sites and focus MORE on content for SEO
SEO Roundtable reported that Google will soon roll out a new algorithm that looks to make SEO more about quality content and user experience than traditional search optimization strategies.
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Businesses’ email marketing campaigns at risk: Many still include unsubscribed addresses
A report from BtoB found that 28 percent of marketers are still mailing users not subscribed to their email campaigns.
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Twitter’s top content now gets social advocacy on Bing SERPs
Techie Buzz reported recently that Bing has integrated Twitter data into its SERPs, informing users of trending content related to their search.
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Google (and social marketers) using March Madness to drive Google+ traffic
Google announced a series of features and potential marketing ideas that can help consumers and marketers complete their March Madness experience.
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Report: Digital brand marketing boosts website traffic
A report from eMarketer found a strong correlation between successful website traffic and brand recognition, which further illustrates the value of content marketing.
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