The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is Google+ social targeting coming to paid search?
Google will soon discontinue its current demographic targeting tool, most likely in favor of a new method bolstered by the company’s own social data and new privacy policy.
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Study: Pinterest content marketing best for engaging educated female audience
A report from Internet Marketing found that Pinterest users skew female and are mostly educated young adults.
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Google tips on markup language help businesses boost SEO value of paginated website content
Google recently released a Webmaster Help video aimed at helping marketers ensure their paginated website content is indexed properly by Google.
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Most top brands seeing more engagement with Facebook marketing
Facebook and Twitter are driving engagement for businesses, but each platform has its strengths and weaknesses for different companies.
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More than 70 percent of businesses underestimate the role of SEO in conversions
A report from Slingshot SEO found that businesses using new media marketing campaigns are undervaluing their effect on conversions.
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Half of social media marketing campaigns lack strategy
A report from Catalogues4Business found that companies using social media marketing must develop strategies more effectively before launching campaigns.
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Mobile search alert: On-the-go consumers turn to website content over apps
A report from Nielsen found that consumers prefer to use the mobile web over downloading applications related to shopping.
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Report: 96 percent of businesses boost website content reach via social marketing
A report from OutBrain found that businesses are using several different distribution methods to extend the reach of their content marketing campaigns.
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