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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google announced the roll out of Panda 3.6 recently, conforming that it launched on April 27.

Feb 28, 2012 News Joe Meloni

Google announces another minor Panda update, dubbed 3.3

Google announced a Panda 3.3 update on Monday, once again focused on improving the delivery of high-quality content for search users.

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Consumers respond better to branded website content than paid search.

Feb 27, 2012 News Joe Meloni

Branded web content trusted more than paid search ads

A report from Nielsen found that branded website content is more trustworthy for consumers than PPC.

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Facebook's mobile app currently has more than 425 million users.

Feb 27, 2012 News Joe Meloni

Facebook mobile now used by 425 million people every month

Facebook’s mobile app has added 425 million users in the last years, and the company expects growth to continue.

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Mothers Day led to major traffic increases for ecommerce websites focused on gifts typically given during the holiday.

Feb 27, 2012 News Joe Meloni

Moms good target for web marketing campaigns

New mothers are good targets for integrated web marketing campaigns, as they often look for information and value for new products.

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Pinterest 's user base is mostly female, which should inform targeting of campaigns aimed at it.

Feb 27, 2012 News Joe Meloni

Social media marketing not just about Facebook, Twitter anymore

A report from eMarketer suggests that businesses are looking to diversify their social media marketing campaigns.

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Google's privacy policy, set to take effect on March 1, has been a source of major scrutiny, which continued this week.

Feb 24, 2012 Industry News Roundups Joe Meloni

Internet marketing news roundup, February 24

Google’s privacy policy is less than one week from taking effect, and it became a hot topic this week after the National Association of Attorneys General sent a letter to the company discussing its concerns.

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