The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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‘+1 button drives 2.7 billion shares and activity for Google+
A report from Compete found that that the +1 feature is sustaining Google+ activity at the moment, with more than 2 billion +1s registered in December.
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Social media use a daily activity for many Americans
A report from Pew found that most Americans are active on social media, with Facebook proving the most popular platform.
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Digital news content a necessity, survey says
A report from the TekGroup found that professional journalists believe it’s critical for businesses to launch online newsrooms.
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70 percent of businesses plan to increase Linkedin, Twitter marketing
A report from the Software & Information Industry Association found that 70 percent of businesses using social media marketing plan to increase use of Twitter and LinkedIn.
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Bing tests redesigned search results
Bing search result page redesigns showcase users’ Facebook icons (among other changes).
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Mobile search alert: Google Chrome for Android released in Beta for handsets running Ice Cream Sandwich
Google announced the availability of Chrome for Android in Beta for the three Android mobile devices currently equipped with Ice Cream Sandwich, and this will promote a consistent search experience for Chrome users
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41 percent of searches for Super Bowl commercials were from mobile devices
A report from Google’s Mobile Ads Blog found that smartphone searches for Super Bowl commercials rose 2,700 percent compared to last year.
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Tablets cannibalizing e-readers, news content marketing could drive SEO efforts
The growing capability and shrinking costs of tablets will likely result in the next wave of technology cannibalization, and marketers should be prepared to offer the content these one-the-go audiences crave.
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