The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn expects growth to continue in 2012, now counts 150 million users
With 150 million users, LinkedIn saw major growth in 2011 and plans to improve its social media marketing capabilities in 2012.
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Internet marketing news roundup, February 10
Last Sunday’s Super Bowl dominated web conversation, but internet marketing also saw some interesting developments as the week progressed.
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Why content marketing is your key to B2B lead generation
B2B marketers must recognize that their audiences are online, and content marketing fuels discovery and lead generation.
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Google, Bing gain ground in January, while Yahoo falls
Market research firm comScore released its January 2012 search engine rankings, which showed Google now holds more than two-thirds of the market.
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Most searchers don’t last longer than three pages
While more than half of consumers access search every day, many do not look at results beyond the third page.
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SEO campaigns aided by reliable mobile website content
A report from Jumptap found that businesses looking for greater search visibility should focus on their mobile website content.
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Electronics, beverage companies among leaders in Google+ marketing
SimplyMeasured reported that electronics and beverage companies are succeeding at Google+ marketing, but beverage companies and automotive manufacturers are building up strong presences as well.
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Foursquare customizes local search with Explore update
Foursquare recently added tools to make its Explore feature more customizable.
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