The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO is No.1: Most web users do not click on PPC or display ads
A report from AYTM Market Research found that paid links and other sponsored search results do not generate frequent clicks.
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Google launches blocking option for PPC ads
Google now allows users to block display ads that feature low-quality or irrelevant landing page content.
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Average American spent record 36 hours online in January
The average American spent 36 hours on the internet in January, the highest since market research firm comScore began tracking the figure.
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Total Google+ Page fans increased by 1,400 percent in February
A report from BrightEdge found that Google+ has seen rapid growth in the last month, generating more than 1,400 percent more followers for brand pages.
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Internet marketing news roundup, February 17
Like the Super Bowl last week, the Grammys generated substantial search and social buzz this week.
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Mobile ads ignored by most consumers
A report from AYTM Market Research found that new media marketing campaigns are more effective at reaching prospects than mobile display ads.
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Social media becoming a top source of news content
Social media marketing can help businesses spread their news content, as more people rely on the channel for updates.
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Tablet, smartphone adoption shifting content consumption trends
A report from eMarketer found that the mobile market is changing content consumption on the web.
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