The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google details search updates from January
Google recently detailed 17 adjustments it made to search in January, including the Panda 3.2 update.
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Super Bowl a major win for Twitter, Facebook marketing
The Super Bowl commercials this year demonstrated the growing use of social media marketing, as hashtags and Facebook logos appeared in several ads. At the same time, online social conversations were dominated by th
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Google Chrome loses market share in January
A report from NetApplications shows that Google Chrome lost market share in January, which correlates with its early January decision to penalize Chrome’s homepage in search for faulty link building.
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Internet marketing news roundup, February 3
The Super Bowl and Groundhog Day dominated web conversation this week, but marketing saw some major trends unveiled that could change campaigns for all businesses moving forward.
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SEMRush: Reviewing an SEO tool worth your while
Although some of SEMRush’s features could use refinement, this tool gives thorough keyword insights and valuable, competitive search traffic insights.
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Better social media marketing tied to growing customer satisfaction in financial industry
A report from comScore suggests that financial institutions are improving their web capabilities, especially in terms of social marketing, as consumer demand for online finance information grows.
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Targeting ‘power users’ critical for social media marketing with Facebook
Reaching power users can help businesses improve the reach and effectiveness of their social media marketing campaigns, however, finding these users is more is dependent on a brand’s ability to offer relevant social
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Mobile web access up in fourth quarter of 2011, report says
Mobile web access grew substantially in the fourth quarter of 2011, with more than 47 percent of mobile phone owners accessing the web.
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