The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Integrated marketing campaigns most likely to succeed on the web
A report from Yahoo and Razorfish found that businesses relying on multi-channel web marketing campaigns are best positioned for success as the rise of internet-enabled devices push Americans to check multiple onlin
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Event planners, hospitality industry big on social media marketing
A report from Constant Contact found that 77 percent of event planners and other organizations in the hospitality industry are using social media marketing.
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Engaging, informative content key to dropping bounce rates
A report from GetElastic found that bounce rates for landing and content pages are increasingly high and focusing on relevant content marketing is the best way to improve these figures.
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New health search feature matches symptoms with possible conditions
A new feature will help Google search users match symptoms to potential health problems much faster.
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Web traffic from iOS passes desktop Mac OS
With iOS web traffic surpassing traffic from desktop Macs, the rise of the mobile internet continues with greater expansion expected throughout 2012.
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More than half of web users likely to share video content in 2012
A report from AYTM Market Research found that more than half of web users are likely to share video content in 2012.
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Grammy Awards dominate search trends in wake of show
Like the Super Bowl last week, the Grammys dominated search activity late Sunday and into Monday.
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LinkedIn expects growth to continue in 2012, now counts 150 million users
With 150 million users, LinkedIn saw major growth in 2011 and plans to improve its social media marketing capabilities in 2012.
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