The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Digital content demand rising as more Americans use mobile devices
Content marketing plans should move full steam ahead as a report from Deloitte highlighted the growth of digital content consumption in the United States, with an increasing amount of Americans accessing content fro
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Google launches ‘Search, plus Your World’ to further personalize SERPs
Google announced three adjustments that further intertwine Google+ with SERPs, and search marketers can’t ignore the social SEO implications of the new “Search, plus Your World” format.
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Survey says Twitter users want brand personality in social content
A survey from Ask Your Target Market suggests that Twitter followers want social content marketing to reflect businesses’ personalities.
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Study: Leveraging consumer data is the next step in email marketing
Businesses are satisfied with their email marketing campaigns, but Emailvision found that marketers believe they could make better use of customer data.
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Content aggregator Reddit doubled its reach in 2011
Reddit’s traffic doubled in 2011, as the content aggregtor now sees more than 2 million page viewsper month. This suggests the site offers content marketers significant reach.
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Social content efforts must fight rising Twitter and Facebook spam
A report from the Wall Street Journal suggests that social spam is becoming a threat to marketing efforts on the channel; businesses must invest in quality social content to avoid being marked as spam by users.
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Businesses need to simplify social media marketing
A report from the Altimeter Group found that businesses are struggling to streamline and formalize their use of social media marketing.
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Half of consumers rule out brands that fail to respond via social media marketing
A report from Conversocial found that social media marketing campaigns should focus on responding to user feedback to improve purchase intent and overall satisfaction.
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