The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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DuckDuckGo receives facelift, looks to compete in search in 2012
DuckDuckGo is the latest search engine to make a push for more traffic and use in 2012, as Google continues to dominate the market.
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Internet marketing news roundup, January 13
Google’s announcement of Search, plus Your World on Tuesday drew the attention of web marketers in all channels as the move signaled the full integration of Google+ and search.
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Bing tests top content toolbar at bottom of homepage
Bing appears to be testing a new toolbar on its homepage that points to top content. This may help Microsoft boost its popularity among web users, but the company has a lot of ground to cover if it hopes to catch Go
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Early roll out of Search, plus Your World inconsistent and lacks ability to block low-quality results
As Google continues its roll out of Search, plus Your World, there still some features yet to be integrated, and it seems Google Apps users do not see the new, personalized SERPs.
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Paid search clicks from mobile devices double in fourth quarter of 2011
A report from Marin Software points to the rise of mobile search, as paid search clicks from mobile devices doubled in the fourth quarter of 2011.
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Social marketing alert: Facebook to surpass 1 billion users by August
A report from iCrossing analyst Greg Lyons suggests Facebook will surpass 1 billion users by August 2012.
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Social media, content marketing top priorities for 70 percent of marketers
A report from Awareness suggests that both social and content marketing are top priorities for businesses in 2012, and 64 percent will work on both to boost their brands’ reach.
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Top retailers more reliant on email marketing than ever
A report from Responsys found that email marketing campaigns were more popular in 2011 than ever before.
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