The Brafton Blog
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Internet marketing news roundup, January 6
As 2012 began, Google suffered slightly after a marketing mishap: including Paid Links to the Google Chrome homepage, circulating the web. Google chose to punish itself in search results, among other notable mention
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Santorum ‘Google problem’ highlights need to develop brand
Republican presidential candidate Rick Santorum’s problems on Google further illustrate the significance of SEO and a strong web presence for brand management.
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Study: Longtail keywords boost SEO and draw convertible traffic
Longtail keywords can deliver traffic that is more than twice as likely to convert compared to traffic from head terms.
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Consumer electronics companies spent 28 percent more on PPC in Q4 2011
Covario reported that consumer electronics companies were aggressive in PPC spending in 2011.
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Local businesses’ social media marketing budgets to hit $8 billion in 2016
A study shows that local businesses are becoming more aggressive with social media marketing as it allows them to target desktop and, increasingly, nearby mobile users.
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Will Yahoo’s new CEO move the company toward ecommerce?
The appointment of PayPal’s Scott Thompson as the new Yahoo CEO could mean a major change in direction for Yahoo.
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Mobile search rose in final months of 2011
Mobile web access and social media use grew in the late stages of 2011, according to comScore. This suggests mobile optimization of search and social campaigns can help businesses reach audiences in 2012.
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Google penalizes itself in search after Chrome marketing gaffe: Reminder that organic link building a must
Google has punished itself for 60 days by lowering the PageRank of Google Chrome’s homepage and lowering it in search results after a marketing mistake resulted in paid links.
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