The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey suggests ‘Search, plus Your World’ won’t drive Google+ growth
A report from Ask Your Target Market found that 39 percent of survey respondents like Search, plus Your World, but 45 percent said they are not fans of the move.
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Android’s Ice Cream Sandwich update followed by improved, simpler search app
Google recently released a new search app for Android aimed at making mobile search faster and more intuitive.
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Report: Social media marketing to mobile audiences expands reach
While desktop or laptop computer use dominates social media access, marketers must consider that mobile social use has increased and will continue to do so.
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Study: Social sharing boosts email marketing engagement 115 percent
A report from GetReponse found that the use of social sharing buttons increases CTRs.
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Report: Profitable marketing campaigns must evolve as tech-savvy Millennials come of age
A report from Big Red Rooster found that the Millennial generation has an affinity for diverse web platforms, and marketers hoping to turn twenty-somethings into customers must adapt their campaigns accordingly.
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Yahoo Site Explorer closed: Now what? Insights on free tools for tracking inbound links in 2012
Marketers looking for (free!) link building insights might find Blekko or Majestic SEO can serve their inbound link data needs.
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Google gains search market share in December
A report from comScore showed that Google has regained some of the market share it lost in the early part of 2011, ending the year with 65.9 percent of search queries.
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89 percent of nonprofits use Facebook for social media marketing
A study shows that 89 percent of nonprofit organizations are using Facebook marketing.
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