The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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61 percent of top brands turn to Google+ for social media marketing
A report from BrightEdge found that Google+’s popularity as a social media marketing platform is growing but still behind Facebook by a very large margin.
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B2B marketing alert: Ninety-five percent of business executives use smartphones
A report from iPass found that more than 90 percent of businesses deploying mobile devices are turning to smartphones, which opens a major new online audience for B2B marketers.
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88 percent believe social media marketing has business impact
A report from SocialStrategy1 and OfficeArrow found that 88 percent of businesses are seeing results from social media marketing.
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Internet marketing news roundup, November 18
Google dominated marketing news this week with the addition of features to Google+ and its search engine, both of which are likely to boost the company’s appeal and effectiveness for marketers on the channels.
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Compelling content critical to prospect conversion
Google recently reported that 88 percent of consumers encounter the Zero Moment of Truth about a purchase during the research phase, making a decision before they ever get to a store. Reaching consumers during this
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AT&T generates product demand with social content marketing
A report from eMarketer found that implementing content marketing and a social strategy helped AT&T foster better relationships with current and future prospects.
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Effective web marketing can help businesses leverage holiday shopping fervor
A report from eMarketer found that ecommerce sales will likely grow to $46 billion in 2011, and social media marketing can help companies catch shoppers’ interests.
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Bing-powered search makes minor gains in October
A report from Experian Hitwise shows Google is still the leading search engine with more than 65 percent of all queries.
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