The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SES Chicago experts: Optimize content for social marketing according to prospects’ interests
At SES Chicago, experts spoke about the value of heavily targeting content to meet the interests of niche social users.
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Google+ Pages give the social network another big traffic push
The addition of Google+ Pages resulted in the third most successful week ever for Google+ and social media marketers should monitor the site to see if this traffic is sustainable .
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Twenty-five percent more B2B marketers using content marketing
A report from Mintel and Menzies Digital Marketing found B2B content marketing has increased 25 percent in the last year.
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SEO, search marketing need mobile as channel continues growth
A report from xAD said that mobile search queries have grown 30 percent in last year and one-third of searchers use mobile search at least five times per month.
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Google adds Verbatim tool to search in place of ‘+’
The Verbatim search tool recently added to Google will replace the “+” feature, which will now be used to direct searchers directly to an organization’s Google+ account.
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Mobile marketing alert: Smartphone sales continue upward trend
Market research firm Gartner recently reported the global smartphone market has continued its upward trend, which provides greater impetus for marketers to adjust campaigns for the mobile web.
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Social media use most popular for staying in touch
Pew Internet Research recently pegged social media use by American adults at 66 percent.
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Tablets likely to outsell laptops during holidays
A report from Experian PriceGrabber found that tablets will likely outsell laptops during the holidays, which could require some shifts for marketers.
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