The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Consumer engagement critical as shoppers access more information
Deloitte recently suggested that connecting with consumers on a more personal, engaging level will help them become repeat customers.
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Four measures of social marketing success from SES Chicago
At SES Chicago, Buddy Media’s director of analytics and insight shared four key social success metrics that have helped her determine social shares result in 48 percent higher orders than other forms of marketing.
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Comfort, value of social media marketing becoming more apparent for SMBs
A report from Constant Contact found that 83 percent of small businesses using social media marketing believe it to be cost efficient.
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Google+ now available on third-party social apps, including HootSuite
Google+ is now available on six popular third-party social media applications, which represents another major step for businesses.
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Seven marketing sins you can overcome: Insight from Adobe at SES Chicago
At SES Chicago, Adobe’s senior director of global media and demand marketing shared tips on overcoming seven deadly marketing sins.
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Content and style expertise key for content marketing producers
A report from EContent magazine found that choosing the correct content writers is critical to the success of content marketing campaigns.
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More than 70 percent of marketers say SEO is ‘effective’
More than 70 percent of businesses believe SEO campaigns to be effective ways to market a businesses.
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Google launches Think Insights for insight into SEO, web marketing
Google reported recently that it has launched Think Insights, a resource aimed at helping businesses improve their marketing content.
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