The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Ghost blog writers: Bridging the content creation gap
Ever wondered what ghost blog writers actually do? Learn more about ghost blogging and how to find the perfect fit for your next content marketing project.
How to use advocacy marketing
Every business needs a few advocates in their corner. Here, we’ll tell you what advocates are and how you can get them.
The problem with statistics in marketing (and how to source responsibly)
Statistics make for good copy, but they’re not all worthy of marketing material. Here’s advice on responsibly using secondary research in marketing.
13 Pinterest FAQs: Unlocking the power of the pin
At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting a lot more questions around – the growing benefits of Pinterest. At first I was like – you mean that cute little platform for fashion… Read more »
7 excellent newsletter examples to spark ideas for your own
Here are 7 newsletter examples from B2B and B2C brands that can serve as inspiration for your own email marketing efforts.
3 types of marketing dashboards and how to use them
Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.
Lead conversion: Strategies, metrics and more
A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.
5 B2B lead generation tactics that work
Take advantage of these surefire B2B lead generation strategies to fill your sales funnel with more qualified leads than ever.
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