The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing technologist: Everything you need to know about this emerging role
Marketing technologists curate the technology vision of marketing departments, guiding other marketers in the selection, use and support of tools like marketing automation platforms.
SMS marketing: The complete guide
SMS marketing is an efficient way to attract, engage and retain customers. Learn all about this marketing tool and find out how it could help your business.
7 pro tips for content creators from content creators
A content creator is any person who creates original content for digital media with a particular end goal in mind. Here’s how to be a better one:
How corporate branding works in content marketing
Corporate branding is the creation of a lasting brand image for target audiences, through coordinated visual design and unified messaging.
Google Data Studio templates: Top templates and tips for creating your own
Have you tried Google Data Studio yet? It’s free, has tons of use cases and integrates with loads of other tools and applications. Here’s a primer.
Your complete guide to content optimization
Website content optimization is a time-efficient, cost-effective and foolproof way to directly increase your organic search rankings, revitalize existing collateral and show ROI. If only there were a handy guide.
How salespeople have turned LinkedIn into a hellhole (and how to do better)
I don’t mind if you try to pitch me crap I don’t need. I really don’t. But when you’re blatantly disingenuous with your salesy intentions, you insult my intelligence. And that’s when we have a problem.
A content audit hack that will supercharge your social media strategy
Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.
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