The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email drip campaigns explained
There’s a delicate art to creating effective email drip campaigns. Here’s everything you need to know to make your next one a success.
How to use a newsletter to drive marketing and business goals
Email newsletters are the ideal marketing asset: Low-effort and high-value. Meeting your business goals through them is another story. Here’s how to set and meet specific objectives through a marketing newsletter.
What is display advertising? A beginner’s guide
You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.
5 higher education marketing strategies that work
What’s the lesson for higher education? It’s time to embrace 21st-century marketing. Take a seat as we go over the top strategies that work.
How to use behavioral segmentation in your content marketing strategy
Segmentation keeps you from operating blindly. It makes your content more targeted and likelier to convert. See what else it can accomplish.
What is a good open rate for email? Industry benchmarks, strategies and more
A high email open rate increases the number of opportunities for converting customers.
Paid media: Definition, strategies and trends
Paid media can increase your brand’s reach, spread awareness and help you capture new leads.
Reach vs impressions: Understanding two essential metrics in performance marketing
Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.
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