The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Is an AI Framework? How To Assess Your Needs & Make the Right Choice
Here, we’ll chat about the key features typical AI frameworks offer, when and how your business should leverage them and why.
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Top 10 Google Ads Copy Testing Tools: How To Optimize Your Ad Performance
Discover how to enhance your Google Ads campaigns with effective copy testing tools. Unlock key tips and strategies to optimize ad performance and ROI.
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ChatGPT Search: Cool Tool or Foolish Feature?
Move over Google, there’s a new search-iff in town. Terrible wordplay. Just terrible.
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Beginner’s Guide to Developing a Marketing Program (Infographic)
Your marketing program is only as strong as your people are knowledgeable.
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Honeywell and Google Are Joining Forces To Bring AI to the Edge of the Industrial Sector
A new alliance is on the horizon — and it’s between Google and Honeywell.
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9 Tips To Optimize Google Ads Headlines
Discover tips to optimize your Google Ads headlines for maximum impact. Craft headlines that boost ad performance and drive more clicks.
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How To Build a Great Health Insurance Content Marketing Strategy
The results are in: Today’s health insurance companies need content marketing to deepen customer engagement.
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How To Build a Winning B2B Newsletter (and Lessons From Gen Z)
Learn how to build a B2B newsletter that drives engagement. Explore best practices, real-life examples and surprising lessons from Gen Z.
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