The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Blog categories: The menus of the content marketing world
A blog without any categories is sort of like a chronological Cheesecake Factory menu. Chaos.
Sales funnel examples to use for your own business
Sales funnel, Flywheel, hourglass – which is right for your business? Find out here.
Marketing operations 101: It takes a village
The who, the what and the how of all marketing operations.
Financial services marketing that works: 5 ways the finance industry is winning at content
Think content marketing isn’t for the highly-regulated finance industry? These 5 brands prove content is part of a successful strategy.
What makes an effective creative brief (and how to create your own)
A creative brief outline modeled after our own to help guide your own content creation efforts.
Agile content marketing: The key to getting through the next 6 months
Agility and flexibility will help see you through the uncertainty ahead.
Brafton’s playbook for reopening
We’ve compiled a list of our priorities for the coming months that you can use as a possible template for your own path forward.
How we helped a global IT services company increase inbound leads by 51% [success story]
B2B companies with long sales cycles need leads, and lots of them. Here’s how we delivered those leads for one of our clients in IT.
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