The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey says email marketing still key to boosting ecommerce
With the rise of mobile and social marketing, traditional digital channels are losing some attention, but a new survey from ExactTarget reveals email marketing is not losing its selling power.
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Marketers in need of jobs should see big opportunities in small mobile screens
Mobile search queries are expected to account for 8 to 10 percent of overall searches this year, according to RBC Capital Markets.
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Marketers may gain real-time search campaigns: foursquare looks to power search engines with check-in data
Foursquare – one of the fastest-growing geo-social location platforms – recently won $20 million in funding to expand its business, and now it is looking to make its content available to search engines.
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Google improves search with Metaweb acquisition
Over the weekend, Google made a move that may translate into faster, easier search results for consumers.
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Tremor Media Video Network comes out on top in terms of online video ad reach
Maybe Tremor Media Video Network isn’t a household name in the style of YouTube or Hulu, but this is a name marketers should get to know.
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Yahoo Answers search page updated with specification tools and email alerts
Yahoo Answers, one of the top Q&A search engines on the web, is getting a little more search friendly.
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Media managers needed for digital democracy: Social media-savvy marketers may find jobs in D.C
With the national unemployment rate lingering at 9.5 percent in June, social-savvy marketers should know that Uncle Sam may want you to work in social media management for the U.S. government.
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Google News gets another new look. Google Images to follow?
Earlier this month, Google News issued some updates to its homepage to help online readers find the news most relevant to them, also making it easier for marketers to reach their target audience.
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