The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Catch email clicks with quality links
In the ever-evolving digital realm, emerging platforms are garnering high shares of marketing budgets, but recent reports suggest the more traditional email channel remains a cost-effective way to engage internet us
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Marketers looking for work encouraged to boost social media savvy
Ad spend on social media is reportedly rising across industries, and marketers should ask themselves if they’re up to the task of boosting social campaigns.
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IAB offers marketers a guide to mobile app platforms
Confirming the rise of mobile marketing as a medium to reach on-the-go consumers, the Interactive Advertising Bureau recently released its first set of guidelines for advertisers looking to target consumers with mob
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Survey says Google declines in customer satisfaction, still remains searchers go-to site
ForSee’s latest Annual E-Business Report reveals that some users are a little less satisfied with search engine giant Google this year.
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Marketers who move to Connecticut may find tourism promotion positions
When tourists think of Connecticut, picket-fenced houses, fall foliage and Yale may be the first things that come to mind.
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Google Images and new Image Search Ads offer consumers and marketers a more aesthetically pleasing web
If a picture says a thousand words, why shouldn’t Google Images be a valuable source of information for consumers?
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Procter & Gamble smells social media marketing success with Old Spice Man
Don’t hate him because he’s beautiful – learn how to create a video campaign from the Old Spice Man, or rather, learn from Proctor & Gamble.
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ForeSee: Facebook is most visited social site, YouTube has more purchase influence
Speaking to the rising power of social media, ForeSee’s Annual E-Business Report 2010 was released today with the first-ever inclusion of customer satisfaction metrics for social websites.
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