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    Choice: Giving customers too much of a good thing online

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    The internet was supposed to empower consumers by giving them more choices – but brands run into trouble when they make choosing too open-ended.

    Employee spotlight: Meet Lauren, Senior Operations Support

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    It was always Lauren Fox’s dream to live on the West Coast, but when she joined the Brafton team in early 2010, she had no idea her position on our…

    Corporate Social Responsibility: Boost your brand one message at a time

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    CSR is a concept businesses are becoming familiar with because it’s one of the best ways to convey their values and support communities.

    Getting conversions where they count: An enterprise software success story

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    One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.

    Interview with Brafton webinar hosts – Repurposing your Content: How to do more with less

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    In anticipation of Brafton’s upcoming webinar, “Repurposing content: How to do more with less,” we caught up with hosts, Marketing Director Katherine Griwert and Senior Director of Content Francis Ma,…

    Content Questionnaire: Mel Carson, Delightful Communications

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    In this week’s Content Questionnaire, we asked Mel Carson of Delightful Communications to give us his exclusive perspective on web marketing.

    Employee spotlight: Meet Marc, Chicago business editor

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    His clients love him, his teammates appreciate his killer writing abilities and he’s known around the office for stellar banjo-playing skills during “Brafter-hours” and excellent taste in sandwiches. We’re talking…

    How to write content without cramming your message down readers’ throats, a.k.a. being real

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    When you write content for your business, you don’t need to push your products on readers to be successful. You just need to be real.

    Putting passion into practice: Writing at Brafton

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    [sublimevideo poster=”http://www.brafton.com/wp-content/uploads/2014/04/James-McClister-Brafton.png” src1=”http://videocontent.brafton.com/b9cc69a148bd9f4d/video/custom/mp4/1525-96.mp4″ uid=”1f17cad2″ id=”1f17cad2″ width=”755″ height=”425″] Meet James. He’s a Chicago-based news and content writer at Brafton, and since he joined the team in 2013, he’s all about getting…