The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Answers to your top marketing questions right now
As you trudge deeper into uncharted marketing territory, you probably have marketing questions, and we hopefully have the answers.
Digital content and charity meet halfway in this week’s roundup of helpers
There are so many ways digital content adds value to the world right now. Here are just a few examples for inspiration.
3 of the best types of content to create through Q3
Maintaining engagement will be crucial in the next few months. Here are the best ways to stay connected with your audience through Q3.
Finding the essence of account management with Tricia Gardiner
Brafton Account Director Tricia Gardiner has mastered the art of masterminding content strategies so perfectly suited for clients that they come back time and again. What’s her secret? Let her tell you.
What the rise and fall of the ‘Tiger King’ teaches us about content marketing
There are a few marketing lessons buried among the murder, mayhem and madness of Netflix’s over-the-peak sensation.
Constraints probably make you a better marketer
If there is any positive to take from the coronavirus crisis, it’s that you’ve likely been forced to rebuild your marketing framework without any fluff.
Survey results: How marketers are changing their activities in response to the pandemic
To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.
How to ‘be helpful’ first in a rapidly changing marketing environment
Most marketers are wondering how they can add value to their company, to their customers and to the world at large. Here’s our take.
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