The Content Marketing Blog
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    Spring cleaning for your content marketing strategy: Get organized with an editorial calendar

    Keep your content marketing strategy organized with an editorial calendar. It will help you sustain frequent updates and ensure you’re ready to work timely content into your mix.

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    The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing

    SEO experts may know content is key to search visibility and other internet marketing goals, but not all consultants are on the same page. Don’t let Larry, Moe or Curly get in the way of your content marketing campaign.

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    Six tips to make Google+ drive SEO and social success for your business: Insights from ad:tech San Francisco

    At ad:tech, Google’s Rikard Steiber talked about how Google+ marketing can run circles around other search and social campaigns, and explained what you need to do to take advantage of the search giant’s social thread.

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    An inside look from Google: How you can use Google Analytics Social Reports to boost your bottom line

    At SES New York, Google Analytics insiders offered tips on using social reports to maximize social media marketing.

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    Six tips for landing page user optimization that will drive conversions

    These tips for user-friendly landing page optimization can boost SEO, but – even more importantly – they can help encourage website conversions.

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    The three E’s of successful content marketing: Engage, Educate, Earn

    Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.

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    Personal social search 101: Insights from Google and Bing on modern SEO at SMX West

    At this week’s SMX West conference, experts from Google and Bing shared info on everything marketers need to know about social search and personal results. The experts offered best practices for being visible in the dynamic search space.

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    Pinterest marketing: Best practices to get your brand started

    Eager to include Pinterest in your social media marketing mix? These tips and best practices will help you get started.

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    4 winning sports social media marketing campaigns you can learn from

    Here are four sports organizations scoring major points with fans by distinguishing themselves from other teams and athletic departments in social media marketing. The achievements of their marketing efforts have led to increased brand awareness and financial success.

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    Why content marketing is your key to B2B lead generation

    B2B marketers must recognize that their audiences are online, and content marketing fuels discovery and lead generation.

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