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    Don’t write lousy headlines: Tips from a content marketing master

    Online content is only as good as its title, and writers must sometimes break the rules (or play by them zealously) to catch eyes and clicks.

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    Content marketing recap: September 2013 (Video)

    From keyword (not provided) to Hummingbird to Authorship adoption, insights on Sept’s content marketing trends help you stay ahead.

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    Could Editorialized Tweets wrangle the social media landscape?

    The social media landscape has always been an untamed frontier, but new tools are emerging that could potentially add more structure for marketing campaigns.

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    Keyword (not provided)? Not a problem: Measuring for bigger SEO wins

    Keyword (not provided) makes it necessary to develop more creative metrics & content strategies for SEO, which could boost broader SEO wins.

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    Did video really did kill the radio star? A look into the visual content takeover

    A former radio personality explains how video has risen as one of the most important formats for sharing engaging content.

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    16 Ways to cut your bounce rate

    Many sites suffer from high bounce rates, but they may be overlooking simple ways to improve their most important page metrics.

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    How to support the customer journey with video – 3rd Thursday Tip

    Brands miss ROI with videos produced for single sales goals when they should develop marketing strategies for the whole funnel.

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    Video marketing is for your audience – Not your inner Orson Welles

    Effective storytelling is key when creating successful video content, but it cannot come at the expense of the writer’s vision.

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    Is Your Content Marketing Strategy TOO promotional?

    Businesses may think they need blatantly promotional brand content to fuel conversions, but organic information is often a better approach.

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    Twitter Event Logistics Guide – 23 Tips for success

    To keep social media marketing fresh and engaging, brands should consider hosting live events like Twitter chats.

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