The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to Make a Buyer Journey Map for Your Brand (Infographic)
Here’s your quick guide to buyer journey mapping — including step-by-step instructions and examples to follow.
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Navigating the New Landscape of Google’s AI Overviews: What Does It Mean for SEO?
Google’s AI Overviews are here, and they have marketers divided. So, will this move boost search traffic altogether and deliver targeted content to the right audiences? Or is it the dawn of an AI seachange?
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How To Set Up and Track GA4 UTM Codes
UTM codes help marketers decipher their web analytics in GA4. Here’s when, where and how to use them.
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12 Brand Positioning Statement Examples and Why They Work (Infographic)
What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia, or a trendsetter like Outdoor Voices? Maybe your company doesn’t sell activewea
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Content Buckets 101: How To Use Them + Examples
When you imagine a toolshed, buckets probably aren’t the first thing that comes to mind. Hammers, wrenches, screwdrivers — these tools make sense. And sure, maybe one bucket makes the cut. But multiple buckets
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How To Create a Brand Messaging Framework in 5 Steps (Infographic)
A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
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How to Use Original Research to Boost Your International SEO Efforts
In a world of ever-changing algorithms and increasing competition, it’s not enough anymore to just create keyword-focused content. Especially when you’re trying to reach new markets.
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How To Boost Your Brand With White Label Content Marketing
You’ve heard it a thousand times before: “Digital marketing is a fast-paced world.” It’s cliche, but it’s true. Producing high quality content, such as articles, videos, emails and social posts takes time and
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