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    Content marketing recap: January 2014 (video)

    What have we learned about 2014 content marketing, one month into the New Year? Link building is dead. Link earning is in.

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    When bigger isn’t better – Find your money audience for social success

    Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.

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    Have clients laugh WITH you: Humorous social marketing for customer care

    If you don’t use humor in social content, the joke’s on you. There’s a time and place to be funny & more companies are successfully toeing that line.

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    How content marketing (technically) works: A closer look at Brafton’s CMS

    Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s… Read more »

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    Employee Spotlight: Meet Danielle, admin turned operations manager

    When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path… Read more »

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    News Content FTW: Proof online publication brings crawlers & customers back

    Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.

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    What drives successful leadership? Q&A with CEO Richard Pattinson

    As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and revitalizing industry trainings,… Read more »

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    When bad links happen to good content: SEO recovery tips

    SEO strategies have evolved from the early days of link-building, but those references may still be on your site & impacting rankings.

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    Q&A: Castleford Sales Director talks content marketing differences in the US, Australia

    At Brafton’s sister company Castleford, Director of Business Development Rob Cleeve leads the content marketing agency’s Australia and New Zealand sales operations. In a recent visit to Brafton’s Boston office,… Read more »

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    Corporate blogging generates new visits & drives conversions [data]

    Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.

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