The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Enterprise Marketing Explained
What does it mean to run a large-scale enterprise marketing program? What’s so unique about enterprise marketing? How do you get the most out of content marketing within a bureaucratic setting?
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Flywheel Marketing: A Complete & Actionable Guide
What is flywheel marketing and how does it differ from other marketing models? Learn how to generate leads and turn prospects into repeat customers here.
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How Your CRM and Email Marketing Program Drive Engagement, Sales and More
Think of your business like a rocking party and your customers as the VIP guests. You wouldn’t just blast a megaphone to get their attention; no, you’d mingle, offer them their favorite drinks — personalized service
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Retail Services Content Marketing: 5 Trends To Keep It Fresh
I didn’t always know I would be a content creation expert for a digital marketing company. Actually, I dreamed of owning a bookshop on the Pacific Coast Highway. The problem is that the coastal tourist town I chose
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A Guide to SEO Campaign Management
Wondering what you should prioritize for your SEO strategy? Or just looking for a way to set up an SEO campaign? We’ve got you covered.
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Content Writer Tricks of the Trade
Creating good marketing content is a surprisingly nuanced process. Writing content for the web might seem straightforward at first, but sitting down in front of a blank Google document can be intimidating. The more
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10 Best AI Tools for Small Business Operations
Artificial intelligence is the hottest, most talked-about branch of technology today. Companies of all sizes and industries are either developing these systems, using them or both. Some form of business-ready AI has
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LinkedIn Poll: How are Marketers Using ChatGPT for SEO?
ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines proclaim that the tool is “rev
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