The Content Marketing Blog
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    6 Authorship examples – including three businesses that get it

    Content marketing has flooded the web with a range of content types, and Google looks to media based on authority, not budget or SEO.

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    What happens when your SEO traffic is only from branded keywords?

    Brafton outlines strategies to enhance your content marketing campaigns with non-branded key phrases.

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    (WHY)ite Papers for SEO

    White papers can be valuable components to any SEO strategy. These documents build organic links and help position publishers as authorities in their fields.

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    Content marketing recap: March 2013

    From SMX and SES to the latest Webmaster video from Cutts, March’s content marketing insights on graphics and SEO can regine your strategy.

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    How your phone analytics affect your content marketing strategies … and more

    Is your website content targeted at getting readers to move conversations offline? Businesses must take proactive steps to improve their phone conversions if they want to create cross-channel campaigns.

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    When your content metrics fail you

    Marketers strive to improve their content marketing campaigns, but too often brands focus entirely on metrics and not the underlying strategy.

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    3 content marketing tips for Facebook’s revamped News Feed – 3rd Thursday Tip

    Facebook’s new News Feed can help content marketers get their high-quality media in front of the right people, but it’s essential to understand the redesigned features first.

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    Sprinklr: Social analytics show you buyers’ real motivations [Interview]

    Social chatter takes place every day, and businesses that spark worthwhile conversations online can drive sales. According to a J.D. Power and Associates study, 87 percent of surveyed consumers indicate… Read more »

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    Why quality + quantity content? Avoid deadly keyword REgressions

    Content marketing requires attention to detail, and when resources are cut, SEO progression falls, too.

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    Content marketing recap: February 2013 (Video)

    February marked the two-year anniversary of Panda, and Brafton reviews the month’s top content marketing news to give you insights on improving your strategies.

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