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    Reduce, reuse & recycle your content: Waste not, want not marketing

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    This Earth day, look for ways to conserve creative energy and marketing resources toward a clear goal – your audiences and your bottom line will thank you.

    Employee Spotlight: Meet Andrew, Operations Support Associate

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    Just as variety is the spice of a successful content marketing strategy, a variety of skillsets also makes for a successful strategist. Undoubtedly a CMS needs to have knowledge of…

    Content Marketing & WordPress: 2 peas in a pod

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    WordPress is the content management system of choice for marketers because it’s easy to customize and optimize for SEO.

    How a B2C nailed it with Pinterest marketing: Students drive social traffic

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    Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.

    Breaking binary: 4 ways to master IT content writing

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    Tackling a content marketing strategy for a technology company? Here’s an intro to tech writing to help n00bs can master IT content.

    The Content Questionnaire: Joe Pulizzi, Content Marketing Institute

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    Content Marketing Institute’s Joe Pulizzi shares wisdom on the best web marketing, signs content’s working & how to get on his good side.

    Employee Spotlight: Meet Tracey, Chicago Lead Editor

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    One year ago this April, Tracey Zielezinski started her Brafton adventure. Armed with her strong writing and incredible attention to detail, she quickly became a valuable asset to the Chicago…

    Remove bad links for SEO recovery: A Penguin penalty comeback story

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    Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.

    Here’s how you show customers the content marketing money

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    Clients reluctant to make necessary changes to their websites may be more convinced to act if they knew how money they were losing by stalling.