The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why Your Brand Needs a Social Media Policy (+ A Template For What To Include In Yours)
If your brand doesn’t already have a social media policy, it most definitely should. Let’s examine why.
Opinion: Are we really forever changed by COVID-19?
People are trying their best to predict what our coronavirus-free future will look like, and what aspects of our behavior and culture are going to be changed forever.
How to communicate with your clients right now
Every single client communication for the next few weeks – maybe months – is with a person enduring a pandemic first, and a customer, second.
Ingenious ways businesses are responding to this pandemic
From ice cream delivery to light-hearted web content for WFH-weary workers, these responses to COVID-19 are nothing short of ingenious.
Tips for rerouting your trade show spend during the quarantine
Whatever you do now in place of live events, it has to be digital.
Weekly Roundup: A handful of businesses and a whole lotta health care supplies
Sherwin-Williams, McDonalds and too many hotels to count are helping health care workers so they can help everyone else.
How technology and digital content connect us in our new remote-first reality
Just because we’re physically separated for the sake of public health doesn’t mean that we can’t join together and unite using digital channels.
Social during a public health pandemic: Some tips, guidance and words of wisdom
There are numerous mistakes brands could potentially make with their social presence during this time.
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