Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Every year, one of our clients attends a conference hosted by the Mortgage Bankers Association in New York City. This is the first year they’ve had the help of a content marketing agency on scene, and we wanted to spice things up by live-Tweeting from event. At first, the company’s execs weren’t convinced it’d have… Read more »
Can social media marketing drive sales? This ecommerce client proves it can – here’s how Brafton’s social strategy attracts followers, drives traffic & sales.
Emily’s discussing Brafton’s new social media marketing services in our latest employee spotlight.
Social media marketing is essential for successful web strategies, but most companies don’t know how to measure the results – here are 6 ways:
Six tips (with examples from ten B2B brands we admire!) for boosting your brand Instagram game.
Meerkat offers a new interactive way to use video. Here’s five brands using it effectively.
One of Brafton’s clients turned LinkedIn into a top source of referral traffic with an audience-focused social media strategy.
Twitter can be a scary place for those who aren’t acquainted with its fast pace and distinct lingo. When should you Retweet, versus RT @mention? Are favorites flattering or faux pas? Over the past year Twitter has made strides in becoming a better hub for brands. Tweet activity dashboards were released in August giving businesses… Read more »
Social media automation – to use it or not to use it? It’s a question we face now that marketers have finally realized that a social media strategy is essential to a strong web presence.