Social Media

Social media and content marketing are a marriage made in heaven, but success depends on aligning different types of content with specific platforms.

For content marketing professionals looking to target high-ranking decision–makers on social media, it’s no contest. Data from the latest Fortune Social Register showed 70 percent of CEOs use only one social media network. Unsurprisingly, LinkedIn is the clear winner – it’s the platform of choice for a majority of executives. LinkedIn even surpassed Facebook as… Read more »

Brafton’s Promotions & Engagement team weighs in on what will make social media campaigns successful for businesses in the coming year.

Getting verified on Twitter can lend credibility to your social media marketing strategy. Here’s a look at the benefits and what you need to get verified.

Thanksgiving is one of my favorite holidays, not because of the food, the time off work, or the tradition. I love it because it’s something virtually everyone in America honors as a time to spend with loved ones and reflect on what we love and appreciate in our lives. This year, I’m not visiting my family,… Read more »

Brafton Manager of Promotions & Engagement Allie Stone gives her expertise on the importance of social media marketing, effective strategies and nachos.

A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers.

Take a look at how Brafton’s social media team created a holistic social media marketing strategy and got results fast.

Recent changes to major social networks signal what is yet to come for social media marketing.

If Microsoft buying LinkedIn isn’t important for marketers, what should they care about when it comes to the latest news in their space?