7 real-life stories of when social ads worked
The story of a social media marketer who was apprehensive about the effectiveness of social ads – until she had first-hand success with one.
Social Media
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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35 ways social media marketing improved in 2015 & how to make the most of it in 2016
35 ways social media marketing has improved in 2015: Here’s our year-end wrap up, with tips on how to make the most of your social marketing.
Tap into the total Twittersphere: Show promoted content to logged-out users
Now that promoted tweets are available to an increasing amount of non-Twitterers, here are our 5 tips for making the most out of your Twitter content.
How social media event coverage builds relationships with industry influencers
Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.
How to Create a Social Media Strategy That Caters to Diverse Audiences
Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.
The 6-step guide to running your first Facebook ad
How to successfully set up your first Facebook ad, with tips from Brafton’s social media team.
Live-Tweeting convinced my client that social media ROI exists
Every year, one of our clients attends a conference hosted by the Mortgage Bankers Association in New York City. This is the first year they’ve had the help of a content marketing agency on scene, and we wanted to spice things up by live-Tweeting from event. At first, the company’s execs weren’t convinced it’d have… Read more »
Social media posts influence 71% more purchases for ecommerce company
Can social media marketing drive sales? This ecommerce client proves it can – here’s how Brafton’s social strategy attracts followers, drives traffic & sales.
Inside look at Brafton’s social media team with strategist Emily Joria
Emily’s discussing Brafton’s new social media marketing services in our latest employee spotlight.
Mystery solved: 6 Metrics to measure social media marketing success
Social media marketing is essential for successful web strategies, but most companies don’t know how to measure the results – here are 6 ways: