Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re discussing stories about the best video marketing tools, how to make your website more accessible, Rand Fishkin’s wardrobe (among other things) and much more.

The beginner's guide to the best video marketing toolsTools of the video trade

There’s a proper tool for every job, and video marketing is no different. Allow Brafton’s Tressa Sloane to walk you through the best video tools at your disposal, from editing and effects to audio and advice. Hey, you wouldn’t expect a painter to produce a masterpiece without the right brush and canvas, right? Click here to see what you need.

Advancing accessibility

We’ve said it before and we’ll say it again: Your website is your digital storefront. If you were running a brick-and-mortar business, you’d do everything in your power to make it as accessible as possible, correct? The same should go for your site. Search Engine Journal recently outlined ways to boost SEO through website accessibility enhancement. Read on!

Fast and flashy wins the race

Mean people may suck, but overly long videos suck more. No matter how good your script, cinematography or production value, audiences will fail to engage with your video if it takes up too much of their time. Check out our article on why two minutes is too long for video, how to find the sweet spot in terms of length, and best practices for grabbing audience attention. Help yourself.

Explaining email effectiveness

The more things change, the more they stay the same. Case in point: The marketing effectiveness of email. Using data from Yes Lifecycle Marketing, MarketingProfs highlighted just what influences email readers to make a purchase. Sales and discounts are a no-brainer, but what about ease of transaction and mobile purchasing options? Get the full picture here.

SEO in motion

Your target audience loves video content – that should come as no surprise. But did you know video marketing can also help you improve your search engine optimization? Allow us to break down how video gives SEO a boost, as well as how to maximize its power on your website. If you want a sticky site, it’s time to put in the work. Get the scoop.

Conversion rate conundrums

We’ve talked before about the importance of conversation rate optimization. However, there’s more to it than A/B testing. Let the team at Moz explain what CRO mistakes you may be making, as well as how to fix them. Content engages audiences, but conversions are what puts dinner on the table. Make sure you’re getting enough to eat.

Gabbin’ with the Wizard of Moz

Speaking of Moz, ever wondered what the Wizard of Moz has to say about his favorite SEO tools, what organic difficulty really means and the future of keyword research? Well, you’re in luck! Brafton recently had the chance to sit down with Rand Fishkin and pick his brain about all of the above. Check it out.

KPI cacophony

A content marketing strategy is useless without metrics by which to evaluate it. Enter: KPIs. The key performance indicators you use must be aligned with your goals and offer cold, hard data by which to improve your efforts. Of course, deciding which KPIs to use can be easier said than done. Have no fear, Content Marketing Institute is here to help you do just that. Find out more.

And so goes another week of content marketing news and trends. Join us again next Friday for more of the best from around the web.

Eric Wendt is a writer and editor at Brafton. He discovered his love of words after realizing he was terrible at math. If he's not updating his Tumblr with poetry he's too embarrassed to share, there's a good chance he's out in search of the perfect pale ale.