Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re featuring stories about design no-nos, CX’s role in customer engagement, the power of infographics and much more.

So bad it’s … bad

Some movies are so bad they’re good. Unfortunately, ugly designs won’t win you any pity points with consumers. Allow Brafton’s Tressa Sloane to walk you through the finer points of common design mistakes, complete with visual aids. And trust us, kerning is your friend. Click here for the full story!

Expertise is evergreen

Expert insight doesn’t just make for higher-quality content, it also ups the shareability of your blog posts. Authoritative opinions and inherent link-building opportunities – what’s not to love? Search Engine Journal recently published an article detailing exactly how to create expert roundup articles, from ideation to contacting participants. Find out how to create your own.

CTAs that are seen

Lead gen is the name of the game for content marketers, but winning it requires careful planning and execution. Your CTA skills have to be sharp to drive consumers down the sales funnel, and Tressa Sloane is on hand to help you hone them to a razor’s edge. Discover what your CTAs may be missing.

Keeping customers coming

Price and product are important, but are you focusing enough on customer experience? CX is set to become the go-to influencer for purchasing decisions, making it vital to understand how content marketing can give your organization a leg up over competitors. But have no fear, Brafton Content Manager Mike O’Neill is here to tell you what’s what. Let him lead the way.

Critical content

Consumer trust is down and the impact of customer reviews is up. Sounds like a recipe for leveraging your happy customers to us! MarketingProfs recently shared an infographic from Trustpilot spotlighting different ways you can use consumer reviews to boost search engine optimization and built trust among prospective customers. Read on to find out more.

Infographic ingenuity

If a picture’s worth a thousand words, an infographic might just be worth the whole damn dictionary. That said, getting it right takes careful planning from both editorial and design professionals. Find out what it takes to create stellar infographics. Your target audience will thank you. Get the goods here.

Visuals meet venues

We’re not the only ones beating the visual marketing drum! Writing for Search Engine Land, Adam Dorfman highlighted the importance of visual storytelling for location marketers hoping to make specific business locales more engaging and easier to find. From emojis to videos to augmented reality, there are a wealth of options at your fingertips. Learn more about your options.

That’s the end of the line for this week! Check back next Friday for more content marketing news and trends you won’t want to miss.

Eric Wendt is a writer and editor at Brafton. He discovered his love of words after realizing he was terrible at math. If he's not updating his Tumblr with poetry he's too embarrassed to share, there's a good chance he's out in search of the perfect pale ale.