Why CEO interviews are a good first step in video marketing

Brands are investing more in online video marketing to keep up with demand, and here are metrics you can measure to prove it’s paying off.

Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:

Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.

Brafton’s video blog team polled some of our coworkers to find out a little more about their online video-watching habits.

A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.