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    3 ROI stats to show your boss about the value of video


    Brands are investing more in online video marketing to keep up with demand, and here are metrics you can measure to prove it’s paying off.

    Video marketing for dual wins: More traffic, more subscribers


    Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:

    The results are in: Videos make websites 2x more engaging


    Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.

    From cat videos to NPR: What Braftonians watch online


    Brafton’s video blog team polled some of our coworkers to find out a little more about their online video-watching habits.

    An overnight success story: Video content gets 10,000 YouTube views


    A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.