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    3 ROI stats to show your boss about the value of video

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    Brands are investing more in online video marketing to keep up with demand, and here are metrics you can measure to prove it’s paying off.

    Video marketing for dual wins: More traffic, more subscribers

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    Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:

    The results are in: Videos make websites 2x more engaging

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    Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.

    From cat videos to NPR: What Braftonians watch online

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    Brafton’s video blog team polled some of our coworkers to find out a little more about their online video-watching habits.

    An overnight success story: Video content gets 10,000 YouTube views

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    A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.