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3 simple rules to plan and execute your video content in 2016

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Here are a few simple steps to help you identify what types of video strategies you should focus on in 2016, and how to get them done on-budget and on-time.

Employee Spotlight: Meet Gina, Brafton Video Producer

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Brafton Video Producer by day, children’s book author by night. Check out Gina Tempesta’s review of working at Brafton.

The most effective videos for marketing (Study)

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Research from Ascend2 shows the most effective videos for marketing are also the hardest to create. Here’s a breakdown of the top-ranked video formats for marketing results, and tips on winning strategies.

5 Tips for Better Online Video Marketing

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Video Video marketing – everyone is doing it, but are you doing it right? Our video producer offers his 5 tips for creating better web videos.

Why CEO interviews are a good first step in video marketing

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Trouble convincing your bosses you need content marketing? Explain your strategy starts by featuring them in executive interview videos.

3 ROI stats to show your boss about the value of video

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Brands are investing more in online video marketing to keep up with demand, and here are metrics you can measure to prove it’s paying off.

Video marketing for dual wins: More traffic, more subscribers

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Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:

The results are in: Videos make websites 2x more engaging

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Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.

From cat videos to NPR: What Braftonians watch online

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Brafton’s video blog team polled some of our coworkers to find out a little more about their online video-watching habits.