Employee Spotlight: Meet Gina, Brafton Video Producer
Brafton Video Producer by day, children’s book author by night. Check out Gina Tempesta’s review of working at Brafton.
Video Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The most effective videos for marketing (Study)
Research from Ascend2 shows the most effective videos for marketing are also the hardest to create. Here’s a breakdown of the top-ranked video formats for marketing results, and tips on winning strategies.
5 Tips for Better Online Video Marketing
Video Video marketing – everyone is doing it, but are you doing it right? Our video producer offers his 5 tips for creating better web videos.
Why CEO interviews are a good first step in video marketing
Trouble convincing your bosses you need content marketing? Explain your strategy starts by featuring them in executive interview videos.
3 ROI stats to show your boss about the value of video
Brands are investing more in online video marketing to keep up with demand, and here are metrics you can measure to prove it’s paying off.
Video marketing for dual wins: More traffic, more subscribers
Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:
The results are in: Videos make websites 2x more engaging
Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.
From cat videos to NPR: What Braftonians watch online
Brafton’s video blog team polled some of our coworkers to find out a little more about their online video-watching habits.
An overnight success story: Video content gets 10,000 YouTube views
A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.