What is On-Page SEO?

On-page SEO refers to the actions taken by marketers and webmasters to optimize individual web pages, including copy and HTML. By making adjustments to on-page elements, companies can increase their chances for ranking for keywords, generating more organic traffic and making their site more friendly to both users and search engine algorithms.

Common on-page elements to optimize include:

  • On-page copy, images and videos.
  • Meta descriptions and title tags.
  • Image alt text.
  • HTML headings (H1-H6 tags).
  • URL strings.
  • Internal linking structures.
  • Schema markup (featured snippet optimization).
On-Page SEO Services
On-Page SEO Services

Why You Need On-Page SEO

On-page SEO improves your online visibility, making it easier for searchers to find your content and for algorithms to crawl and index your pages.

Depending on your business model and its current marketing capabilities, search engine traffic may comprise 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects.

On-page SEO can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.

Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice. Algorithms change, customer demands evolve – SEO allows you to quickly keep pace with these transformations so that your company is ever-present and ever-agile.

The Difference Between On-Page and Off-Page SEO

Every sub-discipline of SEO is recommended. The two main branches consist of on-page
and off-page SEO.

Off-page SEO are the external, off-domain optimization actions you take, whereas
on-page SEO occurs internally, on-site.

Off-page SEO strategies often involve indirect actions like:

On-Page SEO Services

Link building.

On-Page SEO Services

Influencer marketing.

On-Page SEO Services

Social media marketing.

On-Page SEO Services

Guest posting.

On-Page SEO Services

Brand monitoring.

Together these two wings of SEO create 360-degree SERP dominance.

Brafton’s On-Page SEO Services

Our on-page SEO services come in all shapes and sizes. They can be purchased a la carte, custom-quoted for unique projects or embedded into your rolling strategy.

Brafton SEO experts may recommend services that include, but are not limited to:

  • Blog writing and optimization.
  • Landing page writing and optimization.
  • Copy and content refreshes.
  • Creating and updating product descriptions.
  • Technical on-page site audits and error remediation.
  • Site health checks.
  • Website SSL setup.
  • Metadata optimization.
  • Link structure analysis and adjustment.
  • Conversion rate and mobile optimization.
  • Analytics tracking.

Each service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting.

On-Page SEO Services

Custom SEO Services for Your Content
Marketing Strategy

Brafton’s on-page SEO services are existentially flexible and completely
customizable to your brand’s current and future needs.

As your industry changes, we introduce new concepts, experiments and products to
stay ahead of competitors and empower you to take charge of your digital
marketing strategy.

A few examples of how your Brafton team works collaboratively with our internal
departments and your own stakeholders can be seen in how we approach our
pre-SEO process. For instance, we have dedicated, collaborative services that other
agencies can’t provide at scale:

Search Performance Briefs

A data-led brief that maximizes the likelihood of ranking for a target keyword phrase and driving qualified traffic. These documents serve as a definitive outline for the creative teams — a packaged blueprint that enables them to create exceptionally relevant and competitive content.

Learn More

On-Page SEO Services
On-Page SEO Services

Site and SEO Audits

Brafton’s website audits are conducted by our Consulting department. Highly skilled in SEO best practices, a Consultant documents, analyzes, reports and provides strategic suggestions on your organization’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace.

Featured Snippet Optimization

Ranking in Position Zero requires rethinking your SEO strategy. Our featured snippet analysis and consulting service is a game plan for how to optimize the HTML structure of your existing web pages, the format of your content and the comprehensiveness of your keyword targeting. It’s a certified on-page SEO checklist that’s actionable and user-friendly.

On-Page SEO Services

On-Page SEO

At Brafton, we practice what we preach. In the past few years we’ve redesigned our
website, overhauled our content strategy and implemented data-backed SEO
tactics into every action we take.

Our ROI speaks for itself. Take a look at some of our client success stories and even
our own performance metrics:

How re-optimizing content drove 219% more traffic [success story]

The results: 345% increase in the total number of keywords each page ranks for.

This is how content marketing is supposed to work (video)

Content marketing fails because most people don’t understand visitor intent.

How we reduced a client’s cost-per-lead 63% through balanced content marketing [success story]

Organic and paid strategies can complement each other well.

Get in touch today to learn more about our
On-page SEO Services.

Contact Us