What Is On-Page SEO?
On-page SEO refers to the tactics and actions taken by marketers and webmasters to optimize individual webpages, including copy and HTML to match the search engines evolving standards. It’s a cornerstone of maintaining a healthy Domain Authority and a strong organic presence in SERPs.
By making adjustments to on-page elements, companies can increase their chances of ranking for the right keywords in search engine results, generating more organic traffic and making their site more friendly to both users and algorithms.
Common on-page elements to focus on include:
- On-page content like copy, images and videos.
- Meta description, meta tag and title tag optimization.
- Image alt text.
- HTML headers (H1-H6) and title tags.
- URL strings.
- Internal linking structures.
- Schema markup.
- Featured snippet optimization.
These actions also increase your domain authority, consequently improving the probability of your future content to rank higher.
Brafton’s On-Page SEO Services
Our on-page SEO services come in all shapes and sizes. They can be purchased à la carte, custom-quoted for unique projects, bundled into a complete SEO strategy or folded into your rolling content strategy.
Our clients’ brands have built trust with their target audience and generated leads cost-effectively – all thanks to solid SEO optimization.
A Brafton SEO expert may recommend services that include, but are not limited to:
- An in-depth SEO audit.
- Advanced keyword research.
- Blog post writing and optimization.
- Landing page writing and optimization.
- Copy and content refreshes to support your SEO strategy.
- Creating and updating product descriptions.
- Technical on-page site audits and error remediation.
- Site health checks.
- Website SSL setup.
- Optimizing meta descriptions.
- Link structure analysis and adjustment.
- Conversion rate and mobile optimization.
- Google Analytics tracking.
Each on-page SEO service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting.
Hear From Some of Our Clients:
We used SEO to achieve $30,000 in estimated traffic value for AppDirect. Here’s how.
A story about how Brafton helped a software company uncover site crawlability issues, and start ranking on Page 1 for important keywords.
A single, well-chosen keyword can be worth tens of thousands of dollars in traffic.
Search Performance Briefs
Keyword research is nearly always step one for on-page SEO. Choosing a relevant keyword with the correct search intent makes or breaks your performance on search engines. Step two for us is a data-led brief that strategically analyzes ranking factors and maximizes the likelihood of getting your content on Page 1 of search engine results pages (SERPs) for a target keyword to drive qualified traffic. A Search Performance Brief serves as a definitive outline for the creative teams — a blueprint that enables them to create exceptionally relevant, competitive and quality content. They’ve helped us, and our clients, rank on Page 1 for thousands of keywords and improve Domain Authority with high-caliber backlinks.
Site and SEO Audit
Every website and SEO audit at Brafton is conducted by our consulting department. Highly skilled in digital marketing best practices, these SEO experts document, analyze, report and provide strategic content recommendations based on your organization’s current website status, and the necessary steps required to fix and improve upon your Domain Authority. This includes performing an in-depth site audit complete with technical SEO assessments, and flagging issues such as duplicate content, broken redirects or inaccurate meta tags.
Local SEO Services
Nearly half of all searches have some sort of local intent. The process of ranking for these keywords is slightly different from most other forms of on-page SEO in that it requires certain off-page elements to be optimized. As your SEO specialist, Brafton can help align these on-page and off-page efforts by:
- Optimizing certain pages for local-intent keywords.
- Seeking out and correcting information on the web about your business so you’re not sending mixed signals.
- Setting up your Google My Business page to help customers find up-to-date information.
Enterprise SEO Services
New enterprises and established companies alike are constantly launching new products, services and websites. With so much happening at once, it can be difficult to prioritize a company’s SEO strategy. Brafton uses an enterprise-level approach to search engine optimization that allows our team to work closely with your digital marketing team throughout the entire process from planning through execution. That way, we make sure your investment in quality content helps you reach your business goals.
In the context of on-page SEO, video SEO is all about how you use video on your site to help improve engagement with your web content and signal your pages’ value to search engines. It’s also a key component of properly serving search intent. We can help achieve this by creating highly engaging video content, complemented by proper on-page meta tags, to maximize the likelihood of on-page conversions. We can also assist with your videos’ off-page SEO such as distribution, YouTube Channel optimization and more.
The Difference Between On-Page and Off-Page SEO
Every sub-discipline of SEO is recommended. The 3 main branches consist of technical, on-page and off-page SEO.
Off-page SEO are the external, off-domain optimization actions you take to improve your ranking factors. This includes:
Social media marketing.
Engaging in forums or on social media.
To balance your efforts outside of your domain, on-page SEO improves the on-site experience once visitors arrive. On-page SEO strategies often include:
- Page optimization to improve the chances of ranking for a specific keyword.
- Content marketing efforts like blogging or creating knowledge bases.
- Internal linking strategies.
- Image optimization, including meta descriptions, tags and alt texts.
As a subset of that optimization, technical SEO deals with your site’s backend to demonstrate to search bots that your site is worth recommending to readers. Technical SEO measures include:
- Optimizing site speed.
- Switching unsecured pages to HTTPS.
- Submitting your sitemap to search engines like Google.
- Developing responsive designs to make your site mobile-friendly.
- Fixing bugs like 301 error messages.
- Enhancing crawlability with strategic internal links.
- Title tag and meta description optimization.
When you think of technical, on- and off-page SEO, just remember: On-page and technical SEO broadly refer to any SEO technique focused on optimizing website content and other site elements that are within your control. Off-page SEO instead centers around increasing your Domain Authority through tactics such as link building, directory management, off-page content creation (e.g. guest posting) and other offsite methods. Together, these wings of SEO create 360-degree SERP dominance that is bound to increase website traffic.
Why Your Search Engine Ranking Matters
On-page SEO improves your online visibility by boosting your ranking factors across different search engines. This not only makes it easier for people to find and share your content, but also helps algorithms crawl and index those pages — improving user experience and helping you rank higher than ever before!
If your web page isn’t currently on the first page or in a featured snippet when potential customers seek out your services, you may be missing more sales than you realize. Depending on your business model and its current digital marketing capabilities, search engine traffic may comprise 50-90% of all traffic to your web page. In other words, on-page SEO helps get you in front of 50-90% of your prospects.
Not only can on-page SEO help connect you to a wider audience, but it also can be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics — business cards, handshake agreements, print advertising, etc. — you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.
Because organic SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice. Rather than treating it as a one-and-done initiative, building your ranking up will take time, dedication and some serious strategy. Customer demands evolve and the algorithms used by search engines change — SEO allows you to quickly keep pace with these transformations so that your company is ever-present and ever-agile.