To fully understand the strengths and weaknesses of your search engine optimization strategy, you need a top-to-bottom technical SEO audit that goes deeper than traditional ranking factors.
Whether it’s on-site SEO, off-site SEO, local SEO or international SEO, your expert marketing consultant has the industry experience, webmaster tools and technical mastery to ensure every component of your company’s website is singularly focused on one thing: driving revenue.
Projects can range from a one-off, page-specific technical audit to a comprehensive site architecture overhaul.
If it’s broken, we fix it. If it’s outdated, we optimize it.
Putting the most advanced Technical SEO software to work for you, we determine the most pressing SEO issues currently facing your site, prioritize them into actionable recommendations and can manually implement all changes.
Fixing targeted site errors after a site crawl immediately improves your visibility in SERPs and allows bots to better understand your content and its value to searchers.
With a clean bill of site health, your content is now in perfect position to rank higher, drive more organic traffic, generate click-throughs and produce leads for your business.
As search engines evolve to more closely match human search intent, user experience is a more powerful organic ranking factor than ever.
Using heatmapping, split-testing and other UX enhancement methods, we convert your site into an asset that’s technically sound, visually appealing and conversation-rate optimized.
Brafton covers all your digital bases by keeping your site crawlable by search engines and up to date with technical ranking factors, such as mobile-first indexing. This allows your web pages to be properly indexed in organic search results. Or, if there are pages that shouldn’t be indexed, such as duplicate content, your consultant can quickly set up redirects or canonical tags.
That high-quality content you’ve invested in now has the best chance of meeting Google ranking criteria.
Consistency in backend site quality is key to sending the right signals to search engines. XML sitemaps provide additional context about how your site is structured and how page hierarchies relate to each other.
Following sitemap best practices keeps your web pages properly categorized in Google Search Console and distinguishes between utility and search landing pages.
From using the correct title tag to optimizing meta-descriptions, metadata’s influence on search engines is just as important as visible, on-page content.
Our consulting team conducts in-depth analyses of your site’s metadata, implements schema markup and formulates clear tagging structures for greater SERP visibility.
Matching metadata to valuable search terms is critical for on-page optimization. Your site communicates more clearly to search engines on the content, context and intent of your web pages.
Your internal linking strategy and your backlink profile are weighted differently by search engines, so structuring each practice accordingly is a must.
Consultants analyze and optimize anchor text, internal links, source codes and more to enhance domain authority, improve site navigation and boost lead-generation potential.
Technical SEO consulting is available on your terms and to suit your specific business needs.