Content Marketing Services

Blog Content Creation

As top-of-sales-funnel content, blog posts are used to increase brand awareness via search and attract new website visitors with relevant, valuable copy that emphasizes visual storytelling. Every piece of Brafton blog content is crafted by industry-focused writers in conjunction with content marketing strategists and project managers.

Combining client guidance and search engine optimization best practices, writers begin by mapping out each blog post to ensure topics, titles, keywords and formatting are designed to engage targeted audiences and support commercial goals. Once posted, articles are analyzed for performance. These metrics inform future blog posts and allow your content creation team to maximize results.

eBooks & Whitepapers

Representing middle- and bottom-of-funnel content marketing assets, Brafton eBooks and whitepapers can be gated to capture customer contact information. eBooks are truly a hybrid of infographic and whitepapers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are an ideal product for grabbing and holding audience attention.

Whitepapers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, whitepapers are also formatted for visual appeal with brand logos, colors and imagery in the header, footer and margins.

Infographics & Asset Design

Brafton infographics are designed to transform data into engaging storytelling. Creating a compelling, brand-centric narrative in conjunction with content writers, marketing strategists and project managers, graphic designers use 2D imagery, characters, illustrations and stylized icons to break down complex topics into easy-to-understand visual content.

Brafton’s infographics come in a variety of sizes and are effective when embedded in blog posts in their full size, published in resource centers, and used in marketing automation. In addition to infographics, Brafton provides a wide range of asset design services, including custom illustrations for blog and social media posts and clickable call-to-action buttons to help drive conversions.

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Video Production

Brafton video production services run the gamut from in-studio video blogs to animated explainer videos to man-on-the-street interviews. Whether used as top-of-funnel content to generate audience interest or bottom-of-funnel testimonials designed to provide social proof and close deals, each video product is created in accordance with brand goals, guidelines and preferences and hand-crafted to maximize viewer impact in a minimal amount of time.

Videos can be filmed on location, including for corporate promotional purposes and event coverage. Live action and illustrated options are available for multiple products, including the use of trained actors and voice-over artists

Case Studies & Website Copy

Clearly outlining the benefits of products and services, Brafton case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and whitepapers, case studies are formatted to maximize visual appeal among middle-of-funnel prospects.

Brafton writers can also provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.

Newsletters & Email Copy

Utilizing data-driven expertise and promotional best practices, Brafton content writers work side by side with marketing automation strategists and project managers to create newsletters that engage and build your email list. Writers also craft promotional emails to share information regarding brand updates, events and campaigns across distribution lists using email templates that include custom illustrations and CTAs.

Email copy can also be distributed and managed across all major email service providers and marketing automation tools. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve specific client needs and target audiences at every stage of the sales funnel.

Content Marketing Strategy & Consulting

Content is only as valuable as the planning behind it. Brafton specializes in strategy, consultancy and promotion that engages audiences and supports commercial goals across all channels.

Content Strategy

Content marketing strategists create campaigns to achieve client objectives using data-driven action plans and industry best practices.

Technical SEO

Consultants evaluate client websites to identify issues and enhance SEO and user experience.

Social and Paid

Social media strategists engage with online audiences and maximize paid advertisement results.

Marketing Automation

Email experts leverage cutting-edge technology and promotional best practices to reach target audiences and ensure return on investment.

The Content Marketer

Brafton’s Weekly Content Marketing Roundup July 17 – July 21

This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.

A winning personality: How to make your content shine

Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

Is your content activating your brand? It should be

Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much… Read more »

Learn more about Brafton's content marketing services,

Including client examples.