Blog Content Creation

As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasizes visual storytelling. Industry-focused writers craft every piece of Brafton blog content in conjunction with content marketing strategists and project managers. Blogs are an excellent way to increase your online presence. All blog content created is based on a clear editorial calendar shared with clients.

Combining client guidance and search engine optimization best practices, our writers and content marketers map out each blog post to ensure topics, titles, keywords and formatting engage target audiences, support the marketing strategy and serve commercial goals. It is our mission to create valuable content for visitors, whilst optimizing for search engines. Once content has been created, edited, approved and posted, strategists analyze article performance. These metrics inform future blog posts and allow your content creation team to maximize the value of its inbound marketing efforts.

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eBooks & White Papers

Brafton eBooks and white papers underpin an effective content marketing strategy. These middle- and bottom-of-funnel content marketing assets can be gated to capture potential customer contact information. eBooks are truly a hybrid of infographic and white papers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are ideal for grabbing and holding audience attention.

White papers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, white papers are also formatted for visual appeal with brand logos, colors and imagery in the header, footer and margins.

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Infographics & Asset Design

Brafton infographics transform data into engaging storytelling. Creating a compelling, brand-centric narrative in conjunction with content writers, marketing strategists and project managers, graphic designers use 2D imagery, characters, illustrations and stylized icons to break down complex topics into easy-to-understand visual content.

Brafton’s infographics come in a variety of sizes and are effective when embedded in blog posts in their full size, published in resource centers, and used in marketing automation. In addition to infographics, Brafton provides a wide range of asset design services, including custom illustrations for blog and social media posts and clickable call-to-action buttons to help drive conversions.

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Video Production

Brafton in-house team of video experts create content that run the gamut from in-studio video blogs to animated explainer videos to man-on-the-street interviews. A well-executed video can play a critical role in any content marketing strategy. Whether used as top-of-funnel content to generate audience interest or bottom-of-funnel testimonials designed to provide social proof and close deals, we create each video product in accordance with brand goals, guidelines and preferences and hand-crafted to maximize viewer impact in a minimal amount of time.

Videos can be filmed on location, including for corporate promotional purposes and event coverage. Live action and illustrated options are available for multiple products, including the use of trained actors and voice-over artists

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Case Studies & Website Copy

Clearly outlining the benefits of products and services, Brafton case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and white papers, case studies are formatted to maximize visual appeal among middle-of-funnel prospects.

Brafton writers can also provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.

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Full Service Email Marketing

Utilizing data-driven expertise and promotional best practices, our content marketers create newsletters that engage and build your email list. Writers also craft press releases and promotional emails to share information regarding brand updates, events and campaigns across distribution lists using email templates that include custom illustrations and CTAs.

Email copy can also be distributed and managed across all major email service providers and marketing automation tools. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve specific client needs and target audiences at every stage of the sales funnel.

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Content Marketing Strategy & Consulting

Content is only as valuable as the planning behind it. Brafton is a full-service content marketing agency that specializes in strategy, consultancy and promotion. Our content marketing services engage audiences and support commercial goals across all channels.

Content Strategy

Strategists create content marketing campaigns to achieve business goals using data-driven action plans, in-house content marketing services and industry best practices.

Technical SEO

Consultants evaluate client websites to identify issues that affect search rankings and user experience.

Social & Paid

Social media marketing strategists engage with online audiences, spearhead influencer outreach, work with influencers, and maximize paid advertisement results and social shares.

Marketing Automation

Email experts leverage cutting-edge technology and promotional best practices to reach target audiences, support marketing goals and ensure return on investment.

The Content Marketer

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Here’s how content marketing works in 2019

Content marketing works by offering readers informative and useful material that provides insight and value.

Learn more about Brafton's content marketing services,

Including client examples.