A hosted landing page for your eBook, complete with dynamic CTA and customized lead capture form, is essential to maximizing your conversion rate. However, your eBook will fail to generate conversions if it’s located on a web page featuring poor user experience design.
Brafton’s marketing consulting team can provide you with actionable insights regarding website UX, ensuring your eBooks are easy to find and access. Whether it’s a matter of a few design tweaks or a complete website overhaul, our consulting experts can assist you every step of the way.
Beyond where and how it’s promoted, your eBook must also feature strategic design to deliver intended results. Your Brafton creative team will implement design best practices into the eBook itself, marrying compelling copy and stunning visuals for a seamless marketing asset. eBook writers are trained to provide maximum impact from minimal text, keeping with the asset’s emphasis on visual storytelling. Text is limited to approximately 125 words per page, with a focus on hard data and easy-to-follow takeaways.
Writers work hand in hand with Brafton’s graphic design team to bring the text to life, incorporating any brand guidelines and design preferences. Audience interest and readability remain the primary focus throughout the entire writing and design process, with client feedback implemented every step of the way.