Graphics can help broaden a brand’s content marketing strategy, but it’s important to put out high-quality images to see noticeable ROI. Whether a company uses visual media to bring color to its blog posts, as display ads in search engine results pages or for infographic marketing campaigns, viewers are drawn to images and share them with their personal networks.
U.S. businesses already embrace infographic content for lead generation. According to the Content Marketing Institute, 38 percent of B2Bs and 33 percent of B2Cs use these graphics to turn written blog content into clickable and shareable images. Site visitors who engage with infographics are likely to share them on their social profiles or email them to friends or colleagues. All of this drives website conversions.
A recent case study from Submit In Me compared the effects of display ads to infographics. The source notes that the cost of a single infographic produces content ROI for months, unlike display ads which charge by the impression, click or keyword. Submit In Me discovered that infographics have 300 percent more visibility than display ads, and companies that want to increase traffic to their web pages may want to optimize SEO content to accompany these graphics for search.
The source’s client spent a minimal amount of money to produce an infographic, and it saw more than 5,000 views, over 50 new backlinks and beyond 200 social shares within five days. Without a doubt, the infographic continued to gain traction each day, helping the publishing brand break into new markets.
Marketers who want to strengthen their brands’ online presences and improve the lead-gen powers of their campaigns need graphics. Images prove to be effective marketing and sales tools, no matter the industry or customer base.