A report from AddThis found that content sharing, which helps improve SEO, helps web marketing campaigns and is most popular in the early morning.

A report from AddThis found that 9:30 a.m. EST is the ideal time for content sharing and that Wednesday mornings are the most popular time of week for people to share content socially.

The study analyzed figures generated by AddThis’ social sharing buttons placed on websites. The tool includes most major social networks, content aggregators and other services that encourage users to share content with their friends, followers or other contacts.

Additionally, AddThis found that 75 percent of sharing will take place within 24 hours. Moreover, the two minutes following the initial social share are the most popular time for others to spread the content to their own contacts.

Content marketing campaigns that integrate social media marketing are likely to improve the effectiveness of their initiatives by encouraging readers and prospects to share compelling content. Moreover, investing in content writers and producers capable of producing interesting, high-quality articles will help businesses see more shares. The traffic resulting from increased attention will boost traffic and help companies with SEO and conversion rates.

Improved SEO is a benefit of most web marketing campaigns. Brafton recently reported that 57 percent of B2B marketers and 41 percent of B2C marketers have found that SEO has improved lead generation more than PPC and social media marketing.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.