News Archives - Page 352 of 536 - Brafton
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    Report: Mobile retail transitioning into ‘support’ phase

    A new report from digital marketing firm the White Horse Digital Futures Group suggests that as smartphone use continues to grow, it is time for retailers to expand their mobile offerings to support this trend.

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    Facebook developing comprehensive behavioral profiles

    Facebook is leveraging a variety of social plugins, such as the “Like” button or Facebook Connect, to develop behavioral profiles on members, ClickZ reports.

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    Pew survey: Sixty-eight percent of smartphone owners browse the mobile web daily

    As smartphone penetration continues to grow, owners are becoming more accustomed to browsing the web through their devices.

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    Three-quarters of consumers prefer content marketing over ads

    In the summer edition of Content Magazine, the Custom Content Council shares some data demonstrating businesses’ increasing investment in content marketing and shoppers’ growing interest in branded content.

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    Mobile shopping to triple by 2015, study shows

    A new study from Juniper Research shows that mobile payments are expected to surge during the next four years.

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    No Google+ invite? No problem

    With the recent launch of Google’s social network, Google+, consumers (and businesses across industries) are clamoring for a much-coveted invite as if it were a golden ticket to some illustrious chocolate factory.

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    Apple device users generate most mobile clicks

    Mobile advertiser MediaMind has found that iPhone and iPad users are nearly twice as likely to click mobile advertisements as their Android counterparts.

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    Study: 51 percent of sites have yet to add social plugins

    Social media content is increasingly important to engaging consumers and bolstering brand awareness, but many marketers fail to use social plugins to encourage cross-channel content engagement.

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    Automaker turns to social media to bolster brand

    Highlighting the important impact of social marketing can have on a company, one automaker has turned to social media to help build its brand.

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    Social content drives engagement for companies of all sizes

    A new report from collaboration solutions provider Socialcast found more businesses are subscribing to the notion that social media is becoming an essential part of marketing and can be a cost-effective way to build brand loyalty.

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