Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With the increase in the number of people using social media to help increase their online presence some have said there will be less of a need for search engine optimization (SEO), but at the SES San Jose conference this week the assessment was that SEO is not dead. InfoWorld’s Paul Krill writes that at… Read more »
People are increasingly using the web to make everyday purchases and most companies realize the need to have a website which allows consumers to shop. But figures from the UK show that sites which are
Although the nation’s unemployment rate dropped slightly last month it is still a tough market for job seekers. With that in mind, those looking for work might want to consider taking a page out of pl
Although many people and marketers are turning to social media for a variety of reasons, at least one expert says there will always be a need for "navigation" and therefore a need for search engine optimization (SEO). Writing for the Search Insider blog at MediaPost, Rob Griffin says that the popularity of social media will… Read more »
Although online tools like search engine optimization (SEO) started out as tools for marketing departments, a new study finds that an increasing number of public relations departments are using online marketing and say knowledge of these tools are necessary for new hires. The report from iPressroom, along with Korn/Ferry International, the Public Relations Society of… Read more »
It appears that companies may soon have to consider changing their search engine optimization (SEO) strategies as a new study finds that Microsoft’s Bing search engine is gaining traction in the search market at the expense of Google. New figures from comScore show that Microsoft sites – including Bing – had 8.9 percent of online… Read more »
For a number of years, online marketing has seen a steady growth of companies getting on board to increase their visibility online. According to a new study, online marketing is now at the same level
For a number of years one popular office supply company has called back-to-school season the "most wonderful time of the year" and with many people going online to buy supplies retailers may
Some businesses think they have a product that is in too narrow of an area to benefit from search engine optimization (SEO), but the tale of one Wisconsin work clothing retailer proves that any company can see positive results from effective SEO. Stratt Apparel, based in Oshkosh, Wisconsin, is a 2-year-old retailer of work uniforms… Read more »
Yesterday it was announced that Yahoo and Microsoft reached a deal that could give Microsoft almost 30 percent of the search engine market, and according to at least one expert, this will change the <