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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Lack of SEO may hurt Burger King

An article from AdvertisingAge magazine shows just how important search engine optimization is, and how a missing "s" may be affecting a Burger King ad campaign.

Recently, Burger Ki

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Small businesses intimidated by SEO

A new study from Microsoft finds that almost 60 percent of small businesses with websites don’t use any form of paid search marketing, with 9 out of 10 saying they never even tried it.

The su

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Content marketing to expand in 2009

Despite rough economic times and news that the U.S. is officially in a recession, a majority of companies will expand their spending on content marketing in 2009.

That’s based on a resea

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Google remains search engine leader

New figures from internet analysis company comScore finds that Google is continuing to have a strangle hold in the world of search engines, conducting more than triple the searches of Yahoo, its close

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Social networks might help SEO

Social networking sites have grown from a niche market for teenagers and college students to a bona fide phenomenon with Facebook claiming more than 140 million active users and the 25 and older age g

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SEO important for non-profits, charities

When it comes to search engine optimization, people typically think of businesses looking to increase traffic and revenue. But another segment of the population can benefit from SEO as well – cha

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Web communicates values say consumers

The internet is an increasingly important way for companies to get their message across to consumers. That’s the finding of a study from global communications company MS&L, which also suggests online users are becoming increasingly trusting of the web. According to the survey, 59 percent of Americans believe they can tell a lot about a… Read more »

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SEO expert revisits ‘ranking is dead’

At November’s PubCon in Las Vegas, SEO expert Bruce Clay told WebProNews that "ranking is dead." In his interview with the website back in November, Clay said any number of people could get differently ranked results for the same query as a result of personalization. Now, in a follow-up interview with WebProNews at SES Chicago… Read more »

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