Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics?

Learn the tools, tactics and technology driving content marketing success.

Google’s algorithms are constantly changing. Your keyword optimization techniques need to evolve right along with them.

Just 39 percent of companies believe their marketing is effective. So why are they investing more?

Content marketing without social media is impossible. And pairing dynamic paid ad campaigns with an effective organic strategy can amplify your content and generate hard ROI for your business.

Instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments they’ve already made. It’s what the film industry does, as evidenced by “A Star Is Born,” a movie that was originally released in 1937, then rebooted in 1954, 1976 and 2018.

Creative content writing is both a science and an art form. Executing on a sophisticated content strategy that includes the written word is not a walk in the park, and many marketers fail to understand how to pivot their approaches to each asset.

Forty percent of consumers spend more when you personalize the customer experience. Content personalization is the next stage in marketing evolution. How often do you delete emails without reading them? Or mute commercials in between your fav TV show?

It’s called local SEO at a global scale, and it resulted in big traffic gains for Crews Control.

Lanshore partnered with Brafton to optimize commercial landing pages, and develop powerful lead generation assets.