Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Creating good marketing content is a surprisingly nuanced process. Writing content for the web might seem straightforward at first, but sitting down in front of a blank Google document can be intimidating. The more you think about content marketing, the more complex it becomes. After all, the articles you produce will ideally achieve several objectives…. Read more »
Gain a clear understanding of which content strategies are working and which ones aren’t.
ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines proclaim that the tool is “revolutionizing” everything from basic tasks to whole industries. The truth is, learning ChatGPT is just like learning how to… Read more »
Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you generate leads at a lower cost than other advertising models. The question is, how? Well, you’re in luck. In a digital marketing agency like Brafton,… Read more »
Natalie Grogan is the Director of Consulting at Brafton, Inc, working with clients to ensure online presence supports their business goals. She loves to travel and you’re most likely to run into her in an airport. When Natalie is not working or traveling, she loves yoga and cooking.
Andy Walters is a Senior Content Marketing Strategist located in the Chicago office at Brafton, Inc. As an expert in the field of content marketing, he’s able to provide our clients with invaluable industry insight and pertinent data to reach their marketing and business goals.
Gwen Slattery is the Senior Director of Content Marketing at Brafton. She leads a team of Content Marketing Strategists in Boston and works with Clients to ensure their strategic goals are achieved. Gwen’s marketing experience spans over a decade and includes both digital and print realms. She enjoys traveling, playing cello and hiking.
Kevin Elliot is a Senior Business Development Executive in our Video Marketing Division. He currently works with prospective clients to find the right mix of content to make sure they can exceed their specific goals. Kevin also spent over two years on Brafton’s Account Management team in both our headquarters in Boston and our San Francisco office. He has managed over 300 clients at various times. Kevin specializes in SEO, video marketing, content marketing, integration and user experience.
I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter Parker: It gave me the superpower of automated content creation. The thing about superpowers — at least for me and Spider-Man — is that they’re… Read more »
While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ignite change — and that’s where content marketing steps in. At Brafton, we know that teams dedicated to helping others need support themselves. We’re here… Read more »