Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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While automated processes and research are important parts of search engine optimization (SEO), a basic understanding of SEO processes provides a foundation no amount of technological wizardry can replace, according to Rob Griffin, writing at MediaPost. Griffin writes that "a tool, regardless of automation, can’t tell you how many campaigns to set up. This is… Read more »
With more people dumping their Yellow Pages and instead turning to the internet to get information on businesses in their area, the emphasis on local search is increasing which may have some people re
A growing number of websites are using tools like search engine optimization (SEO) to help increase traffic but just throwing content up on a site doesn’t work according to one expert. Writing for SearchEngineWatch, Hernandon Hasty says that websites not only need "tons" of quality content to help with their search engine optimization (SEO), but… Read more »
A growing number of websites are using tools like search engine optimization (SEO) to help increase traffic but just throwing content up on a site doesn’t work according to one expert. Writing for SearchEngineWatch, Hernandon Hasty says that websites not only need "tons" of quality content to help with their search engine optimization (SEO), but… Read more »
While there have been numerous reports about the advantages of incorporating search engine optimization (SEO) into one’s business website, some people may not realize there are certain elements that can enhance their experience. Search engine optimization (SEO) expert Steve Wiideman told Entrepreneur.com there are various tips businesses can use to boost their online presence. Businesses… Read more »
When people think of online marketing they typically envision corporations and small businesses using online tools to sell products and services, but it turns out some nonprofits are using online mark
As more organizations discover the power behind search engine optimization (SEO), the types of industries using the online marketing tool increases. Now a city is using search engine optimization (SEO) to help draw tourism and convention dollars. VISIT DENVER, the nonprofit convention and visitors bureau for the city of Denver, Colorado has hired 90octane to… Read more »
At the ongoing Search Engine Strategies conference in Chicago today, panelists gave advice to the convention-goers who were a little more green when it comes to topics like search engine optimization,
Lay down the red carpet and say hello to the stars of your marketing strategy: awareness, leads and conversions. Inbound marketing creates a compelling pathway for consumers to find their way to your brand. It combines all the pieces of the puzzle: lead generation, content creation, social media, email marketing, SEO, influencer outreach, strategy and… Read more »