Smaller companies adopting social marketing, varying goals
Social marketing strategies among small and medium-sized businesses are evolving, with more companies finding new ways to measure success and improve their businesses.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Lead generation, brand awareness top B2B web marketing goals
A report from WebMarketing123 suggests that B2B marketers have adjusted their goals with their online campaigns, focusing on building a greater web presence and driving leads.
Survey says social marketing goals evolve in 2012
A report from Awareness Networks found that companies’ goals with social media marketing are changing, as many are focusing on broader benefits of engagement over direct social sales.
SEO project goals must be handled with care, experts say
Search engine optimization (SEO) campaigns that expend their energy on the correct goals are more likely to provide better return on investment, according to a column by Eric Enge at Search Engine Watch. Enge writes that three popular search engine optimization (SEO) targets – rankings, traffic, and new links per month – carry certain pitfalls… Read more »
15 Organic Lead Generation Tactics (+ Lead Nurture Tips) [Infographic]
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
Say Hello to Substack: A Platform Primer for Content Marketers
Whether you’re a seasoned marketer or just starting out, understanding Substack can unlock new possibilities for your brand’s content strategy. In this comprehensive guide, we’ll delve into what Substack is and how it differs from traditional blogs. Plus, we’ll cover who should and shouldn’t use it and how to leverage it in your marketing efforts…. Read more »
The 5 Parts of a Marketing Plan That Every Company Needs to Succeed
At a high level, every successful marketing plan has five core components. Read on to find out what they are, and the importance of each.
How to Create a Content Inventory
A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficiently as possible.
Content amplification: A comprehensive guide
To own SERPs, drive ad revenue and promote the hell out of your marketing assets, you’re going to need more than just awesome content creators or slick tactics. Learn how a multichannel content amplification strategy can raise your marketing game in 2018.
Crafting B2B2C Copy That Speaks to the Right Crowd
What’s the quickest way to mess up your B2B2C marketing content? Writing to the wrong audience. In business-to-business-to-consumer (B2B2C) marketing, it’s all too easy to write copy with end customers in mind. However, your goal is to win over the business leaders who serve those people. Let’s look at the who’s-who of B2B2C marketing, how… Read more »