Google Analytics goals: Your ticket to going platinum
Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is there a ‘secret’ hiding in your Google Analytics referrals?
Russian hackers are targeting Google Analytics users with referral spam. Here’s how to avoid any misinterpretations of data.
How to shed light on “dark social” referral traffic in Google Analytics
Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.
How to use Google Analytics for better web writing
Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.
Why your web writer should understand Google Analytics
Brafton writer John King shares why becoming Google Analytics qualified has made him a better content writer.
Setting up Goals in Google Analytics: How and why you should be tracking ROI
You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.
Google Analytics to give more accurate traffic counts
Google understands that Bot visits can muddy content analytics reports, so it updated its reporting functions to remove them from results.
Google Analytics updates: Universal out of beta & new terminology
Google wants webmasters to make the switch to Universal Analytics and it’s offering more data for compliance.
Brafton Editorial kicks into gear for Google Analytics Certification
Take a look at our team’s resolutions for 2014, and you’ll notice quite a few Braftonians listed becoming Google Analytics certified as a goal for the new year. With Brafton’s new Google Analytics pilot program officially underway for our editorial team, getting certified won’t be just a resolution for some, but an easily attainable reality… Read more »
Google Analytics introduces content grouping for more meaningful analysis
Google recently announced Content Grouping, a feature that will help marketers analyze their metrics is a simpler, but more meaningful way.