Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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From major management shifts within the industry to buzz about the rise of content marketing, online chatter this week indicates 2011 will be full of new of internet marketing developments – and brands should keep pace to maintain a competitive edge. The week started with news that Google remains the search leader. As Brafton reported,… Read more »
When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a whole new ballpark. This year, online ad spend is expected to surpass newspaper ad spending (as consumers are simultaneously turning to the web to get… Read more »
The Yahoo to Microsoft adCenter transition tool closed just last week, but Efficient Frontier reports that advertisers may already be experiencing gains from the Yahoo-Bing alliance. Early data from Efficient Frontier’s Q4 online marketing report reveals that the transition could be producing some positive paid search trends. The company reports that there was a temporary… Read more »
The key to growing your base of qualified leads, boosting conversion and fostering engagement on your website is setting the right net for your ideal audience. In search engine optimization terms, this is referred to as “funneling”. The Value of Granular Targeting Although a high traffic figure in your choice of analytics software looks and… Read more »
From Facebook Messages to record-breaking online ad revenues, this week was full of buzz-worthy internet marketing news headlines.
On Friday, Google announced an SSL-encrypted version of its search engine, which may impede search engine optimization.
Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.
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Though there are numerous disadvantages to such an approach, some companies without the resources to devote to a full-fledged search engine optimization (SEO) campaign will place a single SEO specialist in charge of the firm’s efforts. Solo search engine optimization (SEO) practitioners, writes Aaron Bradley in a column for Search Engine Land, can find that… Read more »
With so many more people heading to the internet when doing their shopping, retailers are finding that they need to boost their search engine optimization (SEO) to reach customers, but a new report finds that there is still a lot of work to be done from retailers in getting the top spots for a number… Read more »
In the search engine optimization (SEO) world, keywords are the lifeblood of a successful campaign – but according to one expert, too many companies are not doing enough research into the keywords they’re using. Mike Murray of FathomSEO says that most people use online keyword tools to come up with the lists they are going… Read more »