Google makes improvements to Analytics
Marketers can now track regionalized search query metrics with enhancements made to Google Analytics.
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New Google Real-Time Analytics allows for constant site monitoring
Google’s new Real-Time Analytics data can help businesses gain instant insights that enable them to make more informed decisions on the direction of an SEO or social media marketing campaign.
Google updates Analytics: More insight on traffic source value
Google has made an update to how it calculates a session in Analytics, and it hopes this will give users “a clearer understanding of website interactions.”
Google adds +1 and other social metrics to analytics package
Google has launched new analytics reports for marketers that will enable them to better assess the value of the social plugins on their site.
Google previews new analytics tools at ad:tech SF
Google has launched its DoubleClick DS3, and at ad:tech San Francisco, the search giant walked attendees through its new Multi-Channel Funnels Analytics.
Google ‘analytics evangelist’ to speak at Search Insider Summit
Google’s own guru of search engine optimization (SEO) analytics, Avinash Kaushik, will deliver a keynote address at the upcoming Search Insider Summit. Search Insider’s Gord Hotchkiss writes that Kaushik will cover three main topics in his speech to the summit. First, Kaushik will discuss the "unmined gold" – as Hotchkiss describes it – present in… Read more »
A Complete (and Actionable) Google Update History Timeline
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
GA4 Views: What Are They and Have They Changed Since Universal Analytics?
To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But the good news is that a “new” feature in GA4, called “Data Streams,” has effectively replaced UA’s Views while offering much of the same functionally… Read more »
Mastering Analytics: How To Leverage Looker Studio for GA4 Data Insights
If you’re in marketing, gathering data can make you feel like a kid at the ice cream shop. You start out excited by the variety but equally overwhelmed by the choices. After serving yourself a giant portion, you end up with a mix that’s hard to digest, leaving you with a stomachache, and a reminder… Read more »
How To Check Keyword Ranking On Google
Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign of your online presence. We at Brafton are experts in negotiating these online seas, helping you understand the nuances of keyword rankings. Let’s investigate how… Read more »