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As search engines reward quality content, one expert says social media sharing and internal linking key are elements of enterprise content marketing plans.

SES experts suggest compelling content pages that site visitors will engage are key to post-Panda SEO, and monitoring site interaction metrics should be routine.

This week’s internet marketing news headlines might remind marketers that content is king when it comes to SEO.

Would a “Dislike” button be a complete content marketing nightmare, or can you see potential advantages from this type of feedback? We explore the potential value of negative ratings alongside positive ones in this marketing blog.

Though social media marketing has captured the attention of companies worldwide, one expert recently opined that social media is most effective when paired with a traditional (and reliable) email marketing campaign.

This week’s internet marketing news headlines were full of Google+ reviews, as Google’s social network became available to more users. There were also indications that mobile search and content are becoming core to the buying process, as well as signs of Facebook marketing’s continued value to brands.

After Google pulled out of China last year due to censorship disagreements with the Chinese government, Baidu’s popularity swelled.

Facebook fan pages are effective tools for generating awareness on the social network and engaging brand loyalists.

Roughly half of B2C marketers say both online content and social media marketing were last year’s top performers in terms of lead generation and sales. The same is true for more than one-quarter of B2B marketers, according to the Focus Research study, Marketers’ Benchmarks 2011.

From search, social and content marketing insight offered at this week’s SMX Advanced conference to market reports validating the efforts of internet marketers, this week saw a lot of buzz for the online marketing community.