Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A study released last week by Experian Hitwise, an internet research firm, found that while Google still accounted for just over 70 percent of U.S. internet searches, Microsoft’s Bing surged a little less than 1.5 percent to 9.48, an 18 percent increase over the four weeks ending on August 29. However, preliminary information from StatCounter… Read more »
With the release of Google Wave last week, practitioners of search engine optimization (SEO) and other online search professionals saw the advent of a new trend on internet marketing. Google Wave, according to experts, is a step towards the intertwining of Google’s unrivalled search prowess and the collaborative functionality afforded by social media networks like… Read more »
A British-based cancer prevention charity announced Monday that it would be using search engine optimization (SEO) to bring itself nearer to the top of relevant search engine results. The World Cancer Research Fund bills itself as a charity that provides resources for cancer scientists and for the public, attempting to spread the message of preventative… Read more »
Maybe the idea of using Bing for search engine optimization (SEO) isn’t such a big deal after all. While many have touted the importance of a Microhoo deal which would give Bing and Yahoo a significant portion of the search engine market and make the combined entity more important in the world of search engine… Read more »
Internet search giant Google has an undeniable stranglehold on a strong majority of the search market. But businesses would still be remiss if they failed to focus at least some of their search engine optimization (SEO) efforts on the large sections of the search market not held by Google. The best-known Google competitors – Yahoo,… Read more »
One sector of the online economy that has been quietly growing for some months now is that of online coupons. As with most print advertising, the traditional coupon is in decline, so advertisers have
Google CEO Eric Schmidt told reporters at a New York press conference today that the advertising industry had bottomed out, and indicated that he believes that there are signs of recovery evident in t
While Google is the unquestioned leader in search throughout most of the world, it is a distant second in one of the planet’s fastest-growing internet markets.
Local champion Baidu occupies G
The tech world is abuzz with rumors of talks between Twitter, Google, and Microsoft. Twitter is said to be pursuing separate agreements with Google and Microsoft to provide them with real-time search
Companies looking to raise their online profile and appear in more search results should ensure that they label content on their web sites correctly, according to experts. Search engine optimization (SEO) can be a tricky task for companies unused to its demands. Many SEO professionals and firms work simultaneously on raising their page rank on… Read more »