Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Aggressive integration with social networking, user-generated recommendations, and a wide array of available content could make web TV startup Clicker a fertile ground for search engine optimization (SEO). Though the site is still limited to a private beta, Clicker CEO Jim Lanzone told the Washington Post that users have been generally impressed with the site’s… Read more »
Search engine optimization (SEO) is still an option for marketers looking to increase their online profiles over the holiday season, says Chris Boggs, writing at Search Engine Watch. Boggs argues that not only is search engine optimization (SEO) still an important consideration heading into the holidays, it demands different strategies than during the rest of… Read more »
Experts say that the process of providing search engine optimization (SEO) in-house can be challenging to a corporate structure. Aaron Bradley, writing for Search Engine Land, asserts that effective SEO requires constant monitoring and feedback. SEO professionals must be in close contact with all team members whose work has any bearing on their efforts, especially… Read more »
Although the advent of real-time search could throw the industry into flux, experts say that search marketing techniques like search engine optimization (SEO) are still the biggest business on the web. Miguel Helft, writing for the New York Times, says that "search advertising is probably the most effective form of marketing ever invented." Because users… Read more »
One of the last holdovers from a bygone era of search marketing is due to fold at the end of the year. Yahoo’s Search Submit program will be phased out by January of 2010. Yahoo CFO Tim Morse, speaking to reporters last week on the company’s quarterly earnings conference call, said that "[w]e think this… Read more »
Experts say that users searching for localized information are more or less taken care of by search engines already, and that search engine optimization (SEO) efforts are better focused elsewhere. Matthew Berk, an online advertising executive writes in a column for Search Engine Land that search engine optimization (SEO) experts working to improve localized search… Read more »
The recent announcement of Twitter’s agreements with Google and Microsoft to provide access to the microblogging service’s data in real time has set tongues wagging in the world of search engine optimization (SEO), but start-ups and small companies like WOWD have already entered this market. WOWD – pronounced "wowed" – is a search aggregator in… Read more »
Recent comments from the CEO of Ask.com’s parent company suggest that the faltering search engine could be bought by one of its larger competitors. Ask.com runs a distant fourth place to Google, Yahoo, and Bing in the search engine market, and does not look to be on the verge of any breakout gains. Barry Diller,… Read more »
A prominent web designer’s diatribe against the practice of search engine optimization (SEO) has caused a firestorm of criticism from the industry, with many saying that the designer grossly mischaracterized the profession. Peter Da Vanzo, writing at SEObook, dissects Derek Powazek’s article, correcting numerous errors and pointing out some fundamental misunderstandings about search engine optimization… Read more »
Few players in the world of online search are as simultaneously anonymous and controversial as DMOZ, the open directory project. Essentially a human-constructed search engine, DMOZ has made its share